北京招聘

About us

 

A global Luxury group, Kering manages the development of a series of renowned Maisons in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Maisons to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination.” In 2017, Kering had nearly 29,000 employees and restated revenue of 10.816 billion.

 

We are currently seeking an Assistant CRM Manager who will report to the Marketing Director as part of our dynamic team in China.

 

Your opportunity

 

The Candidate will execute the local deploy of the Global CRM strategy. The responsibilities of this role include enriching the CRM Maison program by developing, planning and implementation of local CRM campaigns to deliver high levels of engagement, help understand customer’s needs, improve CRM performance and drive commercial value on internal boutiques. Work closely with the headquarters’ CRM team, local marketing & retail, clients relation center and Group local functions to contribute significantly to the establishment of a premium customer base & CRM plan in China.

 

How you will contribute

 

CRM Action Plan & Management 

- Rollout of the Global CRM program on Internal boutique & online CRM database;

- On-going execution and monitor of CRM programs and results;

- Work with Group IT and Legal functions to solve any technical/legal issue related to CRM.

 

CRM Tools and Database Management

- Ensure the operational implementation and execution of CRM campaigns with the internal boutique network;

- Master local tools, database and their evolutions towards the global Brand framework; 

- Be a key user for the CRM tools;

- Monitor locally client data capture, partner with retail team to ensure data capture targets are met;

- Ensure data quality by sharing data-cleaning and de-duplication process guidelines;

- Update and prepare reports and charts (client segmentation, profiling, data capture…) for HQ and local team review;

- Release monthly KPIs and analysis of retail and contact center activities for management and HQ;

- Ensure high level of security for client data (process, rules, controls, training etc.) to ensure compliance with internal audit guideline and China legal environment;

- Perform and coordinate CRM tool training and provide regular updates in boutique;

- Attend Brand key user meetings, technical roll-outs and system tests.

 

Omni-channel Experience Program

- Develop short / mid-term strategy and action plan to build seamless and consistent client experience throughout all touch points, Boutiques, Client Relation Centre, WeChat and Website;

- Work with Digital Team to develop/support digital-client innovation.

                 

Affinity Partnership Development

- Develop affinity partnership, detect cooperation opportunities, and define the action plan for client prospection;

- Monitor ROI;

- Lead the seasonal treatment for main holiday occasions: New Year, Valentine’s Day(s), Xmas, etc.;

- Compile and share regular best practices of competitors.

 

Client collateral co-ordination

- Co-ordinate operationally the shipment of loyalty development tools to clients living in Mainland China (publication mailing, digital tools emailing, cards, gifts, invitations to events);

- Support all direct marketing campaigns by coordinating with CRM HQ and Client Relation Centre.

 

Who you are

 

? Bachelor degree or above

? Minimum 5 years working experience in luxury retail / fashion / cosmetics industry, specialized in CRM / digital marketing. Wechat expertise and experience is preferred

? Positive attitude and a good team player, at ease with transversal and multi-sites organization

? Entrepreneurial spirit

? Applied analytics sensibility with proven ability to make profitable decisions based on data

? Excellent communication skills and relationship management skills

? Adaptable to change and uncertainty with the flexibility to work in a fast-paced, start-up, and multicultural environment

? Hands on experience and proficiency in CRM and business intelligence tools

? Statistical and familiar with data-mining models and tools

? Highly self-motivated, analytical, with sharp attention to detail

? Strong project management and time management skills

? Strong focus on execution & rigorous implementation

? Skilled in both written and spoken English and Mandarin

 

 

Why work with us?

 

This is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

 

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

 

Pomellato由一群充满激情的米兰企业家于1967年创立，以传承手工工匠的传 统为己任。从最初的系列开始，Pomellato对珠宝行业的重新诠释就令品牌立 足于主流市场。轮廓、色彩、触感和对细节的重视令Pomellato被业界视为在 珠宝界创造了一种更为性感的全新标准