Marketing Program Manager (职位编号:28764525)
英特尔(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2020-12-25
- 工作地点:北京
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:40-50万/年
- 职位类别:市场/营销/拓展经理
职位描述
This position in Intel's PRC Digital, Scale & Insights (DSI) team is tasked with leading & operating event marketing programs in virtual, offline or hybrid mode.
Event marketing programs are one of critical functions to support business growth in areas of PC, data center, Internet of Things, etc. From target audience perspective, event programs cover both B2C and B2B type. You will work closely with marketing strategy team and other critical stakeholders include headquarters. You are expected to LEAD and DRIVE event marketing strategy, ideation, execution/coordination and post event analytics & reporting. Given most events are getting online, you are expected to be skillful on evaluating & deploying technical solutions (information technology related) to ensure quality execution of virtual or hybrid events. Applicants must have a proven record of experience in strategic marketing, user experience, target audience insights, event management, as well as strong technology acumen. Strong analytic skills focusing on problem determination & solving and strong communication skill is also critical to this job role, as intensive communication with global/local counterpart and senior stakeholders required during daily job.
Particular highlighted qualifications & experience:
1. Rich marketing experiences in both B2C and B2B segments, 5+ years event marketing experience. Knowledgeable on gaming segment includes audience insights, gamer culture, etc. Hardcore gamer is a plus.
2. Knowledgeable and skillful on running online events, capable to evaluate and deploy (with agency) technical solutions related to websites, IT infrastructure (capacity, security, redundancy, etc.) and data analytics.
3. Strong background on marketing campaign ideation, creative and copy. Well understand how to communicate and be standing-out in cluttered marketing environment.
4. Strong communication skill, internal & externally, frequent communication with Intel headquarter & local counterparts.
5. Excellent written and verbal communication skills in both English and Chinese. English is by default working language.
6. Strong problem solving and decision making skill to identify core issues and propose solution throughout the various phases of a marketing program, carrying the program to a close, inclusive of identifying areas for improvement and taking the program to the next phase.
7. Proactive attitude and self-motivated; inquisitive mind and tenacity.
8. Strong agency management skill.
9. Commitment & discipline.
职能类别:市场/营销/拓展经理
公司介绍
自 1985 年在北京设立代表处以来,英特尔已经在中国稳健运营30年,是在华高科技领域投资***的外资公司之一,在全国有27个办事处,为110多个城市提供客户支持服务。中国也是英特尔全球部署***面的第二大区域市场,涵盖了芯片制造、封装测试、新技术研究、产品开发及市场营销等业务范围,员工总数超过 7,500 人。
“根植中国同创新,芯怀远大共发展”是英特尔在中国的承诺,当前,互联网正在推动新一轮产业变革,英特尔将继续与产业合作伙伴携手创新,抓住变革机遇,获得新的成长和超越。我们位于重塑未来的前沿阵地,希望寻找富有远见卓识的人才加入我们,荟萃非凡人才,渴求更多菁英!
INTEL MAKES POSSIBLE THE MOST AMAZING EXPERIENCES OF THE FUTURE
You may know us for our processors. But we do so much more. Intel invents at the boundaries of technology to make amazing experiences possible for business and society, and for every person on Earth.
Harnessing the capacity of the cloud, the ubiquity of the Internet of Things, the latest advances in memory and programmable solutions, and the promise of always-on 5G connectivity, Intel is disrupting industries and solving global challenges. Leading on policy, diversity, inclusion education and sustainability, we create value for our stakeholders, customers and society.
联系方式
- 公司地址:上海市 (邮编:200241)
- 电话:13621233841