北京招聘

Key Accountabilities:

In addition to following Pedder Group’s policies and procedures, key accountabilities include, but are not limited to:

Media Relations (20%)

       To develop and execute a PR plan for each account and pitch feature story ideas, interviews, editorial and product placement for targeted media in order to maximize awareness of stores and drive traffic via press relations, as well as monitor media value.

       To handle and oversee daily press requests including photo-shoots, product loans, brand information and interviews.

       To build and maintain the media library and communications archives.

       To ensure media list is updated, and delivery of timely clippings reports for relevant department.

       To draft and edit press releases speeches and articles in Chinese, for external communications.

       To liaise with Head Office and vendor's press office to gather press material for all brands for each season.

 

Marketing (40%)

       To execute on marketing initiatives that will drive sales and awareness to the stores including marketing incentives, events and promotions. 

       Maintenance and updating of the marketing calendar and budget in conjunction with the Manager to track expenses, preparation of debit note and liaise with accounts.

       To work closely with Head? office and various vendors on an ongoing basis to formulate a seasonal calendar of new and creative marketing programmes.

       Execute on sales campaigns and promotions including searching for partners, plan and execute communications plan, briefing the stores and tracking results.

       To continuously work with CRM team to better understand customer profiles and spending patterns to initiate tailor-made programs for different customer types and reach via third-party promotions.

       Analyze and evaluate results of all marketing programs and prepare store briefs and post mortem reports, as required.

       To monitor the expenses of each campaign on an ongoing basis, to input data and monthly summary to manager and finance department.

       To work with Lane Crawford online editorial team and propose social media content every month for LC account.

       Developing social media content with HK digital team and manage the platform to acquire maximum followers and enhance brand awareness.

 

Event Management (20%)

       To assist line manger to plan and brainstorm the event ideas based on seasonal push and brands focus.

       Pre- event preparation, onsite reception and guide.

       Post-event coverage and report follow up.

       Support finance work such as payment process and A&P report.

        

Administrative Support (20%)

       To provide the clerical support for all day to day duties, marketing and promotional activities between office and store teams.

       To be responsible for supporting the management on presentations and proposals.

       To maintain a proper filing and tracking system of quotations and invoices.

       To source and coordinate with suppliers / vendors and maintain an updated list of contacts.

 

Requirements:

       Minimum 2-3 years of solid experience in marketing communications or public relations preferably gained from sizeable organization.

       Luxury brands working experiences preferred.

       Strong sense of social content trends and good copy writing skills.

       Good media relations with local press and KOL/KOC.

       Good in both spoken and written English.

       Independent and ability to deal with deadlines.

       Good communication and interpersonal skills.

Pedder Group于2003 年创立，是大中华和东南亚地区享负盛名的鞋履、手袋和配饰专家。

在香港、上海、北京、成都、重庆、杭州、沈阳、台北、新加坡和雅加达有超过50个销售点，零售面积25万多平方英尺。

Pedder Group与250多个国际品牌合作，跻身全球10大鞋履和配饰零售商。

Pedder Group旗下三大业务：
·在连卡佛百货店的线上与线下多品牌鞋履和配饰业务，香港LAB Concept的女鞋及配饰部门，在Joyce店内独立的设计师零售概念和品牌精品店On Pedder，新加坡***的多品牌女鞋、男鞋和童鞋及配饰的精品店Pedder on Scotts。
·与Stuart Weitzman以及Gianvito Rossi均是单一品牌专卖店合作的伙伴关系。
·Pedder Red是一个当代时尚鞋履和配饰品牌，其大部分产品多为自行设计，并通过独立专门店、连卡佛百货店和Pedder on Scotts销售。

Pedder Group的国际化团队精英云集，擅长设计、产品开发和零售，更为旗下品牌打造涵盖产品开发以至体验式销售的价值链。

凭着创新的零售概念，Pedder Group精选出类拔萃的品牌产品，展示独特的时尚触觉，找寻和展现人才，并以其与众不同的购物环境、创新的合作品牌和独树一帜的营销理念赢得顾客的青睐。

Pedder Group隶属于亚洲首屈一指的时尚零售和品牌管理集团The Lane Crawford Joyce Group，该集团同时经营高级奢华的百货店连卡佛、前卫时装专门店Joyce、领先的零售、品牌管理和分销公司ImagineX Group以及全方位服务零售平台Walton Brown。

The Lane Crawford Joyce Group经营時尚奢华百货店和精品店、独立品牌店及电子商务平台，在设计师女装、男装、鞋履和配饰、化妆品、家居和生活用品以及高级珠宝领域富有卓越地位。

凭借其在各地区超过165年的商业经验，集团旗下的每一家公司都被公认为其领域的引领者，作为***个将设计师和時尚奢华品牌引入市场，通过动态战略关系与合作来建立品牌业务。至2015年9月，集团在大中华及东南亚地区的50个城市经营超过740个销售店铺，总零售面积超过180万平方英尺。

The Lane Crawford Joyce Group由名誉主席吴光正先生全资拥有，他也是会德丰以及其附属公司九龙仓集团的前任主席。九龙仓集团是领先的房地产公司，旗下有海港城和时代广场，占香港的零售业总销售额9％，其大陆地产1800万平方米，覆盖14个城市。吴先生也担任过香港政府的各类要职，更是中华人民共和国中国人民政治协商会议第十一届全国委员会常务委员。