北京招聘

About us

 

A global Luxury group, Kering manages the development of a series of renowned Maisons in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Maisons to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination.” In 2017, Kering had nearly 29,000 employees and restated revenue of 10.816 billion.

We are currently seeking a Digital Manager who will report directly to the Pomellato Marketing Director, China.

 

How you will contribute

 

Marketing Campaign & Activities

• 360 degree Integrated Marketing campaign to support new launch & key consumption period to drive brand image and maximize brand exposure then consumer experience across all channels(online and offline)by follow crop guideline, ensure consistency with online-offline exploiting all digital touchpoints(website/social media/KOL etc.) with a China consumer centric focus

• Build digital orchestration to support campaign launch and strengthen business momentum

• Ensure seamless consumer experience through Omnichannel campaign strategy & activities to support and ensure overall sales target are well meets

• Build and manage mkt initiatives on local platforms (.com/Miniprogram; Tmall; etc.) & social media (Weibo, WeChat, the Redbook) in order to maximize returns on awareness, engagement and sales/ROI

• Market trend & Competitor analysis

  Deep dive understanding of market and competitor roadmap for future planning

 Digital marketing

• Digital Campaign & activities

Strategic planning from target definition to budget allocation among channels, own the campaign initiation and             accomplishment with team collaboration and interaction within internal and external agency, monitoring and optimizing, according to budgets, targets and guidelines

• Digital ads/communication

  Organic and paid digital comms including but not limited to search (SEM,SEO),paid social ,display, ePR campaign etc.) and retention programs(Wechat/Tmall eCRM, remarketing etc.) planning in collaboration with HQ related Teams and local agencies for execution

• Own social account planning & maintenance

1. Manage Weibo & Wechat official accounts in order to fully exploit these platforms, increasing awareness and engagement; recruit quality followers then consumers through tailor made 1:1 comms

2. ECRM and related 1:1 comms activities on related channels with deep own consumer analysis

3. Content management & execution

1. Work with digital/social agency to work out China social media plan based on China marketing calendar and local activities(MKT/Digital or EC), ensure content generation follow HQ guideline and keep brand tone and manner;

2. Work with HQ digital/social media team to ensure local assets needs are well meet & support by HQ (brand/corp content and materials etc.) based on planed social calendar

• Buzz/performance monitoring & tracking, responsible for related report consolidation by working with internal & external agencies

• Responsible for related monthly and weekly report consolidation based on internal & external requirements

Ecommerce & Website Management

• Manage the implementation of online brand initiatives/projects to promote key launches/messages enhancing brand visibility and business development, with specific focus on Chinese Market through brand own website(.com/Wechat mini program etc.) & retailer e-channels(Tmall) or any future projects

• Monitor online brands’ presence on related own & retailer websites, ensuring coherence and respect of brand guidelines in terms of product presentation, full pricing policy and web marketing agreements

• Sell in/sell out monitoring & forecast of own & retailer channels, work with Corporate & agency team to pull together related tracking report on monthly basis

• Online customer experience enhancement based on analytics data & website performance, propose U/UI upgrades for related websites according to Chinese consumer behaviors with the goal to constantly improve CR if needed

• Online brand protection

  Fight against counterfeiters online (in collaboration with HQ team)

Reports

Pull together related weekly/monthly or ad hoc reports including but not limited to below

• Monthly EC & digital report

• Weekly Digital & social report

• New launch campaign report

• Any related report & ad hoc reports

 

Experience, business and skills

•  Prior experience in the Beauty/Cosmetic/Fashion/Luxury industry with digital/EMKT experience is preferred

• 5 years minimum experience managing Digital (360 Digital marketing & social media campaign; etc.) and Ecommerce project (webpage and EMKT)with a proven track record of campaign impact/result and EC traffic/sell out results

• Ability to think strategically and creatively, developing practical and specific strategy and tactics to produce tangible results

• Deep knowledge of online retail, digital marketing an e-commerce best practices

• Exceptional planning and project management skills

• Ability to manage and coordinate external resources( 3rd party agencies) providing briefings, monitoring implementation and tracking results

• Fluent English communication skills

• Team player with problem solving attitudes  

   

   

  Why work with us?

   

This is an ideal opportunity to join the Pomellato adventure and become part of a thriving merchandising team that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates.

Pomellato由一群充满激情的米兰企业家于1967年创立，以传承手工工匠的传 统为己任。从最初的系列开始，Pomellato对珠宝行业的重新诠释就令品牌立 足于主流市场。轮廓、色彩、触感和对细节的重视令Pomellato被业界视为在 珠宝界创造了一种更为性感的全新标准