北京招聘

Job Title: Senior Project Manager/Associate Director
Division: GroupM Interaction

Position Summary: This position will take the lead to create GroupM competence in online video advertising including planning, content marketing, and video related analysis, as well as drive and manage key projects in the GroupM Digital Lab.

Main Responsibilities:
·Partner with GroupM agencies to identify client needs in relation to online video advertising, content marketing, and video-related analysis
·Assist in planning and executing online video media buys, including modeling, development of spot plans, and post-buy reporting and analysis
·Create branded content ideas applicable to online video based on client business goals and market environment.
·Manage relations with external online video platforms to ensure we have sufficient resources for client campaigns
·Conduct in-depth study and analysis of online video sites, industry trends, and new developments relevant to advertisers including:
-Online video user numbers and behavior
-Market share and business strategies of key players
-Ad formats and trends in video campaigns by sector
·Assist in the establishment, operation, and promotion of the GroupM Digital lab
·Brainstorm ideas on how best to create and promote a showroom to highlight the latest technologies, devices and applications, and find ways to apply the projects to digital advertising
·Work with vendor partners to build and launch the Digital Lab
·Lead and manage multiple projects to be included within the Digital Lab, maintaining momentum through the introduction and promotion of fresh projects

Requirements:
·More than 6 years of experience in China's digital and/or agency sectors
·Experience in online video with preference given to applicants with both video and agency experience
·Innovative thinker in-touch with key digital trends and with the ability to connect trends across to actionable insight for advertisers.
·Excellent Powerpoint skills; able to use Powerpoint to rapidly create tables, graphs, and well-designed pages that elegantly communicate market information
·Strong communication and presentation skills, in both Mandarin and English

群邑是WPP集团的一员，是整合了迈势、尚扬、竞立、传立这四家媒体公司而成立的母公司。
群邑是全球领先的媒介投资管理机构。
群邑的根本宗旨是最大限度地提升WPP集团旗下的媒体传播公司的实力，代表我们的客户、股东及员工，以母公司和协作者的角色，增强包括购买、内容创作、体育行销、数字媒体、财务、独有工具的开发及其他核心业务能力上的表现。群邑集团旗下的媒体公司都在全球范围内独立运营，并占有市场领先地位。
群邑致力于通过高效整合其人力和物力资源，从而达到增强购买力、提高创新能力及提升新传播服务质量的目标，并进一步为客户和旗下的媒体公司增添竞争优势。
群邑在中国的8个城市设有分支机构，拥有1800多名员工。群邑在中国的媒介承揽额超过44亿美元 (RECMA 2010) ，是中国最大的媒介传播机构。此外，群邑在对系统专有媒介调研及先进工具开发的投资力度上也高居行业之首。

GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom and Mindshare.
GroupM is the global leading media investment management group.
Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation and new communication services, to bring unfair competitive advantage to our clients and our companies.
GroupM employs more than 1800 people in eight cities across China. With total media billings in excess of US$ 4.41 billion (RECMA: 2010 Definitive), GroupM is China’s top media communications group and the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.