北京招聘

The Regional Marketing Program Manager, China is a member of the Customer Experience team and works closely with the Global Director Customer Experience to define the marketing communications strategies and plans for the assigned region of China, including the measurement of their impact. The Regional Marketing Program Manager works in partnership with the local commercial leader(s) as well as product and head office promotional marketing leaders to ensure effective company-wide implementation of strategic imperatives in the assigned region of China. The role includes responsibility for improving the effectiveness and efficiency of brand and marcom processes, programs, and infrastructure. This position collaborates with the corporate central Customer Experience team or with local regional team members and vendors as required in the execution of all the critical promotional marketing activities required to achieve the company’s profitability and market awareness and perception goals in the assigned region of China.

Key Results Areas:

As a member of the Customer Experience team:

• Acts as the corporate Brand champion and advocate, both internally and in the marketplace
• Scans the environment for high-impact, high-leverage awareness improvement and cross-functional collaboration opportunities.
• Benchmarks the organization’s current marketing activities, performance and investment against industry best practices, and through gap analysis, develops a roadmap for improvements and business case for undertaking necessary changes.
• As appropriate and with the support of the Customer Experience leadership team, identifies, recommends and leads the implementation of these opportunities, including directing cross-functional implementation teams, to increase overall effectiveness of the marketing organization.
• Directs territory-wide efforts to effectively source, allocate and manage necessary resources.

    

The specific operational responsibilities are outlined below:

Brand Management
Ensures the consistent and appropriate application of the Armstrong Brand Guidelines across all aspects of internal Armstrong communications and customer and market-facing communications. This includes the marketing governance process that will ensure consistent messaging and adherence to brand standards across our products, our promotions and our communications.

Internal Communications
Works with all areas of the business to define and execute a local internal communication program that addresses the values and activities that will define our success in the marketplace while ensuring that Armstrong is considered as a world class employer.

External Communications
Working with all aspects of the business, defines and executes a comprehensive local public relations strategy that creates awareness in the assigned region(s) around Armstrong’s capabilities and key initiatives. 

Program Management
Working with regional leadership, Product Marketing and other Customer Experience leadership, defines, delivers and manages complete promotional programs including the multi-media elements required to deliver our message and capabilities to all the assigned markets and targeted persona.

Digital Presence
Oversees the local execution of our core digital presence, encompassing our digital marketing, website, and social media channels and content.   

Creative Design
Responsible for localization of promotional design in support of the global Armstrong brand in the marketplace.

Events
Defines and manages a key event strategy (virtual and physical) in support of our customer experience goals as well as promotional and lead generation targets in the assigned region(s).

 

Requirements:

• Bachelor of Arts or higher. MBA preferred.

• Minimum of 6 years brand and marketing communication experience, including development and execution of integrated multi-discipline marketing communications programs.

• Digital Marketing knowledge and executional capability including SEO, SMM, SEM

• Ability to develop creative campaign brief.

• Strong analytical skills and experience with reporting and data analysis.

• Proficiency in marketing automation systems and lead capture data management & nurture

• Ability to manage multiple projects at the same time in a fast-paced environment.

• Technically capable, excellent communicator, and a desire to improve processes.

• Fluent in Regional language and English language, both spoken and written.

• Ability to adapt (vs straight translation) English language communications into regional language.
  

Armstrong –清水泵送和暖通空调系统的高效节能解决方案提供商

Armstrong 集团成立于1934年，公司总部位于加拿大多伦多。公司创始人是Samuel Allan Armstrong，如今，Charles Armstrong 和 James Armstrong 是第三代领导人。2020年，Todd Rief被任命为CEO，领导全球业务。
Armstrong自创建以来，已为住宅、商业和工业市场开发了一系列优质的产品。从一开始，Armstrong的名字已成为设计、工程和制造领域高质量的象征。1952年，在James A.C. Armstrong的指导下，Armstrong针对公司业务全范围大胆的制定了30年行动计划。接下来的数十年，我们开发新的技术，建立了国际制造网络，扩展至多领域市场。
如今，我们为世界各地的客户提供服务，并恪守承诺-为您提供***质量的产品。我们绝不降低我们的期望，决不允许在Armstrong的名下出现残次品。对Armstrong来说，了解客户需求，提供卓越技术，构建客户上佳体验，构成了长久以来的家族传统。
在Armstrong，我们将可持续发展定义为既满足当下需求，亦适应未来需求。对我们来讲，可持续发展的设计就是提供一种对环境的负面影响最小化的解决方案。
Armstrong提供全球领先的建筑物暖通空调水系统全系列产品、超高能效冷冻机房控制系统、供水增压泵系统、和消防泵系统。我们的产品和解决方案为您带来如下优势：
？    行业***的能效比
？    泵房和机房占地面积更紧凑
？    更好地兼容实际工况与设计工况的偏离
？    系统实施和现场调试更容易
？    最低的初始总投资
？    最低的生命周期成本

艾蒙斯特朗流体系统（上海）有限公司2010年成立，是加拿大 S. A. Armstrong Limited 在中国设立的独资企业，覆盖中国和亚太市场。


作为Armstrong旗下一员， RMI 压力系统公司（英国雷波）在世界范围内的工业和矿业长壁采煤方面引领高压大流量泵站潮流。经过100多年的努力发展，我们的研发设计工程实践造就了我们的产品可适用于各种工况环境，并且通过对整个系统及泵站工作的独特理解，我们持续创新和应用最前沿的技术，使泵站系统运行更平稳可靠，开机率更高，为用户提供更安全优质的生产条件。

RMI泵站的设计一直遵循着保养维护优化的原则，因此我们的模块化总成可减少库存，并有助于系统快速升级。我们的设备运行在全球重要客户区域，例如中国、欧洲、美国、印度、俄罗斯等国家和地区。分布全球各地的服务专家能够提供及时的日常维护，修理，升级和培训，为各地客户提供全面高效的服务支持和解决方案。