北京招聘

JOB PURPOSE

?       Plan and deliver the attraction marketing plan across all disciplines, including pricing, media, PR, online, and Trade, against commercial and financial results in line with business objectives.

?       In line with the Marketing Brand strategy, plan and execute the on-going annual marketing plan for the Attraction to achieve volume and SPH through consumer and trade sales channels.

?       Identify audience insight and increase market share across key audiences to drive visits and maximize opportunity for repeat visits through effective guest experience, annual pass sales and product development.

?       Plan and ensure effective delivery of site PR, promotions, advertising, online, direct marketing and Trade Sales plan in line with target audience, measured ROI and overall Attraction brand plan.

?       Work with cluster marketing Manager to ensure all activity is completed in line with overall brand guidelines and other Attractions activity to ensure consistent brand identity.

?       Work alongside the Operations Manager to support in-attraction spends in line with marketing activity and maximize guest satisfaction scores.

BUSINESS IMPACT/RESULTS

·         Maximize channel strategy to deliver most cost efficient route to market in line with overall sales and marketing strategy.

·         Drive repeat visits through effective product offering in line with CAPEX budgets and a calendar of events, focus on annual pass sales and repeat visit incentive/communication.

·         Identify, secure and execute highly visible sales promotions with third party brand partners and combine ticket packages/partner attraction promotional activity.

·         Create integrated trade sales channels and consumer marketing plan and develop framework to deliver revenue and volume delivery through third parties and trade channels of schools and groups.

·         Ensure that all sales and marketing activity is measurable and deliver ROI against budget and revenue. 

CREATIVITY

• Understand target customer profiles and increase the market share of visitation within individuals, schools and groups markets across both midweek and weekend trading periods.

COMMUNICATION

• Attend relevant Network events, build relationships with key partners and maximise awareness of competitor market activity.
• Deliver all PR activity and ascertain PR coverage against change in visitor number sand audience profile.
• Plan and execute external presence, advertising, marketing collateral, media and sales activity across all audience profiles in line with brand guidelines and ensure effective measurement against attraction awareness and sales targets.

Requirements

• Strong agency and budget management skills. 
• Strong project management skills to drive ideas and opportunities through to completion and measure return on investment.
• Experience in controlling marketing budget and different kinds of reports.
• We hope you are curious about new things and up to fast-moving environment.
• We hope you enjoy working on celebrity PRs, young at heart.
• We hope you also have insights in family with kids, enthusiastic to work to deliver the best-in-class experience for parents& kids under 10 years old. 

默林娱乐集团为世界上排名第二的游乐景点运营商。通过革新和开发游乐景点，扩大新区域、发展新品牌和进行战略性收购，我们已经成长为世界上最富魅力、最焕发活力的公司之一。如今，我们有29000名员工在超过106个环球游乐景点为游客提供服务，足迹遍及4大洲的 24个国家。

至今，默林中国旗下景点品牌包括：上海长风海洋世界及杜莎夫人蜡像馆，乐高探索中心，惊魂密境等。

热诚欢迎优秀人才加入我们的团队，并为其提供海外发展机会，以及股权激励机制。