北京招聘

Job Description
？ Overall develop, establish and implement Franchise and emerging channel with multi-brand & co-brand activities to support business development
o Collect and report marketing trends and evolution plan related to competitors on regular basis to optimize product mix and ensure competitive competency
o Leverage the new opportunities with align to the regulation, technique and competition evolution
o In charge of duel brand strategy, define the marketing plan, implement the plan with close communication and cooperation with trade marketing team, plus other dept. especially sales team
o Support and participate in trade fares and industrial activities in AO segment
？ In charge of segment marketing activities and develop marketing kits to support day-to-day B2B2C&S2B business
o Analyze product mix and competitor claims to propose marketing claim of duel brand with competitive advantage
o Consolidate all marketing facts to develop segment tools for communication and business activities
o Design and develop the sales kits to support daily sales activities
o Build up unique selling points for key segment and key products for day-to-day communication from ATL(limit to digital) to BTL
o Develop consumer based kits for multi-purposed trade activities
o Develop all segment marketing related deck to support sales activities including product launching desk, catalogue, brochure, leaflets, product shelf and ect
o Develop the ground activities plan to support key business development, deploy the plan with cooperation with other marketing teams or departments.
o Follow up the product evolution plan to optimize product mix with good balance on COR and NON-COR products
o Support on sales activities (exhibitions, road shows, seminars, workshops) on marketing functions
o Support product manager to develop product datasheet on marketing contents
o Support Total solution team on ‘customer offer’ development
o Ensure complaints in all marketing assets and activities, set alert for improper behavior and propose solution
？ Manage the marketing budget with proper placement and cost efficiency evaluation
o Advise the budget for each segment on key activities
o Manage the budget delegated on assets productions and events implementation
o Track spending with liquidation monitoring and KPIs achievement
o Support manage on budget preparation on yearly basis
？ Track sales performance with uGMVC tracking, associating with supply chain, purchasing & fin. on continuous profitability improvement
o In each segment, track the uGMVC performance with sales evolution.
o Host the project on product cost reduction with leverage of global and local solutions.
o Support price management team on price guideline definition with bench mark of competitor practices
？ Support national segment marketing projects, including untapped market, and other new projects association with new regulations, trends and other changes identified by intelligence team or global projects
？ Work close with sales team, supply chain and tech. team on products formulations & optimization, support customer complains solution to improve customer experience
？ Interface with HQ & regional AO segment marketing team on regular basis

Candidate Profile
？ Bachelor or above degree in Business, Marketing or related disciplines, additional diploma on lubricant & chemical is preferred
？ Minimum 3 years marketing or product management experience, at least 2 years working experience as a manager role, working experience in lubricants Industry is a must, experience of big team management is preferred.
？ Good understanding on Marketing professions, team working attitudes, excellent communication skills and can work under pressure.
？ Willingness to work a flexible schedule and undertake business travel.
？ Excellent both in oral and written English and Mandarin, well skilled in presentation & report related tools.