Marketing Manager 市场营销经理
境纯中国
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:环保
职位信息
- 发布日期:2020-12-01
- 工作地点:上海-长宁区
- 招聘人数:1人
- 工作经验:本科
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:1-1.2万/月
- 职位类别:市场/营销/拓展经理
职位描述
About our company: 关于我们
PureLiving is a leading indoor environmental consulting company with a simple mission: to help our clients create healthy homes and workplaces. Our expert team of building engineers, HVAC specialists, and environmental consultants advises clients on air and water quality, mold, asbestos and lead exposure issues and helps to improve their indoor environmental quality through testing to identify sources of pollution and then eliminating them. Our total range of solutions includes pollutant testing, design and installation of cutting-edge filtration systems, monitoring, and odor and chemical reduction.
With operations in six cities across China, Hong Kong, and India, PureLiving is the industry's provider of choice for assessment, engineering, implementation, and monitoring of indoor environmental quality.
境纯是业内领先的室内环境咨询公司,我们的宗旨是为客户创造健康的居家和办公环境。境纯拥有一支包括建筑工程师、HVAC专家和环境顾问在内的专家团队,可以向客户提供针对空气、水质、霉菌、石棉和铅污染问题的解决方案,并能通过专业的检测识别和清除室内污染源,以提升室内环境质量。我们的服务范围涉及污染物检测、先进过滤系统的设计和安装、环境质量监测和化学方法除味。
境纯在中国大陆、中国香港和印度设有六家分支机构,是室内环境评估、工程设计、设备安装和室内环境监测服务的安心之选。
Job overview: 职位介绍
The Marketing Manager works with Sales and Business Development team members in all offices to drive lead generation & closure through compelling online and offline marketing activities and channels. This position also defines customer segments and analyzes results. Key deliverables include high quality client-facing marketing collateral for use by Sales team, identification of key industry events and smooth execution of our participation, and high-quality lead generation. Manages outside vendors for paid search, design, and copy creation. This position is supported by 1-2 interns.
市场经理与所有办公室的销售和业务拓展团队合作,通过线上和线下渠道,开展具有吸引力的市场营销活动,以推动销售部门对潜在销售机会的利用,并跟踪整个过程。该职位还负责区分不同客户群体,并对市场进行分析。主要的可交付成果包括:创建面向客户的优质营销资料以供销售部门使用,把握机会、参与行业内的重要活动,确保活动顺利执行,并抓住销售的良机。
Responsibilities: 职责
- Create marketing strategy & annual plan based on business strategies and goals to deliver qualified leads within budgeted spend; execute plan, adjusting as needed
- 商业战略和目标制定市场营销战略和年度计划,以便在预算开支范围内交付优质的销售机会;执行计划,并在需要时做出调整
- Create distinct marketing collateral for our two customer channels (commercial and residential)
- 们的两个客户渠道(商业和住宅)分别创建市场营销资料
- Create marketing communications content for use by Sales and online channels
- 市场营销传播材料,以供销售部门和线上宣传使用
- Provide content and input for social media: company website, blog, Weixin, LinkedIn
- 用于社交媒体的营销材料,并发布在公司官网、博客、微信、领英等社交媒体上
- Define and track key metrics of customer engagement across all customer segments, including cost per lead and cost per successful lead
- 并追踪所有客户群体中的客户互动关键指标,包括每取得一个销售机会的成本和每取得一个成功的销售机会的成本
- Oversee Customer Satisfaction program
- 客户满意度计划
- Monthly update of all results, including trend analysis and plan of action for each segment and vehicle
- 更新所有市场分析结果,包括每一细分市场和传播媒介的趋势分析和行动计划
- Plan and execute public marketing events such as fairs, exhibitions, etc.
- 和执行博览会、展销会等公共营销事件
- Prepare quarterly internal marketing e-newsletter
- 每季度对内发行的电子简报
- Assess and prioritize media channel partners and work with them to increase market outreach
- 并优选媒体渠道合作伙伴,与其开展合作以增加市场推广
Experience: 经验
- Minimum of 4 years of work experience related to marketing strategy and execution
- /span>年及以上营销战略和执行方面的工作经验
- Industry experience within the following industries preferred: design and architecture, facilities management, corporate real estate, property management, environmental or testing services, HVAC
- 以下行业经验者优先:设计和建筑、设施管理、企业房地产、财产管理、环境或检测服务、暖通空调
Desired Skills: 所需技能/特点
- Interested in and knowledgeable about sustainability, green building, and healthy indoor environments
- 持续性、绿色建筑和健康的室内环境感兴趣并熟悉相关领域
- Passion for making a difference, continually learning, and helping people
- 不断改变、不断学习,热心帮助他人
- Focuses on getting things done, not how long it takes
- 工作完成度,而非时间成本
- Strong and effective communicator – both written and spoken
- 出色的沟通技能
- Likes working in collaborative team environments with high amount of freedom
- 在高度自由的合作团队环境下工作
- Enjoy meeting others in the same industry and looking for ways to collaborate
- 会见同行并寻找方法开展合作
- Strong time and project planning skills so no last-minute rush
- 的时间管理和项目规划技能,不会临时抱佛脚
- Graphic design and layout experience
- 设计和布局经验
- Understanding of importance of brand consistency and experience
- 品牌一致性和品牌经验的重要性
- Experience managing teams, vendors, and partners
- 理团队、供应商和合作伙伴的经验
- Proficient in English and Chinese; must be able to write Chinese at a native level
- 英语和汉语;中文写作达到母语水平
Work hours: 工作时间
- Working hours are typically from 0930-1830
工作时间为09:30-18:30
职能类别:市场/营销/拓展经理
公司介绍
With operations in six cities across China, Hong Kong, and India, PureLiving is the industry's provider of choice for assessment, engineering, implementation, and monitoring of indoor environmental quality.
境纯是业内领先的室内环境咨询公司,我们的宗旨是为客户创造健康的居家和办公环境。境纯拥有一支包括建筑工程师、HVAC专家和环境顾问在内的专家团队,可以向客户提供针对空气、水质、霉菌、石棉和铅污染问题的解决方案,并能通过专业的检测识别和清除室内污染源,以提升室内环境质量。我们的服务范围涉及污染物检测、先进过滤系统的设计和安装、环境质量监测和化学方法除味。
境纯在中国大陆、中国香港和印度设有六家分支机构,是室内环境评估、工程设计、设备安装和室内环境监测服务的首选品牌。
联系方式
- Email:jobs@purelivingchina.com
- 公司地址:地址:span北京市朝阳区酒仙桥路14号兆维工业园B4楼