北京招聘

Job Summary

The Account Executive will be responsible for supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.

Responsibilities：

 

• Responsible for maintenance and growth of relationships with key, senior level influencers
• Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends.
• Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes
• Leverage clients extensive data to conceive and drive stories apart from traditional news milestones
• Model agency values, mentor and coach colleagues and junior staff on agency “best practices” and successful engagement with your influencers.
• Oversee and reinforce consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends.
• Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
• Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data.
• Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned

Qualifications

 

Minimum/Preferred Requirements:

·     Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience

·     1-2 + years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry;  

·     Minimum of 1 years of experience with corporate or B2B image, issues/crisis management and strategic communications across multiple audience segments.

·     Exceptional China corporate media relations background with demonstrated capacity of working with senior press contacts to manage story development 

 

·     Strong local press relationships that you can bring with you to increase successful story pitching

.     Healthcare industry clients serviced experience is preferred.

·     Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

 

Additional Requirements:

·     High level of analysis and strategic recommendations based on industry knowledge

·     High level of initiative; take accountability for role on projects

·     Demonstrated creative and strategic mindset

·     Has established editor and/or analyst relationships and has proactively placed stories

·     Made presentations to groups of all sizes; pitched new business

·     Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks

·     Experience working globally or with colleagues in multiple locations

·     Fast-paced team environment (frequent tight deadlines, multitasking, etc.)

·     Strong presentation and consulting skills along with the ability to read, write and speak English

WE Red Bridge is an award-winning, integrated communications consultancy, born through the merging of two leading independent agencies who share a single common goal: to do things differently.

With a company culture founded on integrity, teamwork, creativity and entrepreneurial savvy, we work as business partners to our clients, to think ahead, not be afraid to challenge the status quo and deliver tangible business results.

With offices in Shanghai and Beijing, plus access to a network of offices in over 18 countries, WE Red Bridge provides clients in China with an alternative – a connected independent consultancy, local in its focus, creative in its approach and international in its thinking.
 
OUR STRENGTH
Providing integrated brand marketing, technology, corporate and healthcare sector expertise, our strength is working with first mover or challenger brands that are seeking to define or disrupt an industry category. Those brands that are leading the way through technological and social innovation, or the mavericks, our kindred spirits, who dare to challenge convention and do things differently.
 
OUR STRATEGIC CAPABILITY
Purposefully structured to give clients greater access to senior consultants and specialist advisors, WE Red Bridge combines the strategic discipline and international expertise of a networked agency, with the personal commitment, creativity and results driven approach of an independent boutique consultancy.
 
OUR CREATIVE DELIVERY
To do this we marry careful planning with compelling creativity to produce campaign ideas that can be amplified across traditional media, digital channels and via consumer activations to drive
tangible business results.
 
OUR CHARTER.
“Treat your colleagues as you expect to be treated, the office as if it were your home, your clients as if their job was yours, the media as your partners and your partners as your peers.”