Associate Marcom Manager - Digital
科勒(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2021-01-12
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:2-2.5万/月
- 职位类别:市场/营销/拓展主管 新媒体运营
职位描述
Job Description:
Reporting to Digital Transformation Senior Manager, the job holder supports to develop advanced digital communication tools and optimize digital communication channels. Based on solid customer and Kitchen&Bath market understanding, provide initiative ideas for online campaigns, and keep closely interaction with target audience via social network sites.
· Assist in developing and driving China digital plan in line with brand strategy, including but not limited to digital eco-system optimization, competitor tracking report, online consumer behavior study, etc.
· Manage agencies to provide digital marketing trends and innovations, consumer online behavior and insight report, as well as competitors' activities reports
· Manage China digital&social campaigns and supervise the campaign implementation and analysis.
· Assist in managing and coordinating Owned Social Media platform management and program initiated, including communication and coordination with social media agencies, as well as internal teams.
- E-commerce support: Support EC content build up to keep consistent brand image online and offline and execution of marketing performance campaigns.
· Support in Search Marketing and Official Website/mini-program maintenance: well maintain Kohler official websites and mini-program to meet business needs by coordinating agencies and internal parties.
Requirement:
? Above 5 years experience and track record in digital and social field.
? Good campaign planning and management skills, highly organized and detail oriented.
? Ability to work as both project owner and team member, effectively work under deadlines.
? Self-motivated, high self-study ability, high level of energy, strong sense of ownership
? Fluent in oral and written English.
? Experience in FMCG, beauty, luxury, social/ePR agency is a plus.
职能类别:市场/营销/拓展主管新媒体运营
公司介绍
微信关注“科勒KOHLER微招聘”获得科勒最新招聘信息。
联系方式
- Email:nanchang@kohler.com.cn
- 公司地址:江干区环站东路777号东站西子国际B座509-510室
- 电话:15201917582