北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展主管招聘

Associate Marcom Manager - Digital

科勒(中国)投资有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2021-01-12
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位月薪:2-2.5万/月
  • 职位类别:市场/营销/拓展主管  新媒体运营

职位描述


    

Job Description:

    

Reporting to Digital Transformation Senior Manager, the job holder supports to develop advanced digital communication tools and optimize digital communication channels. Based on solid customer and Kitchen&Bath market understanding, provide initiative ideas for online campaigns, and keep closely interaction with target audience via social network sites.

    

    

·         Assist in developing and driving China digital plan in line with brand strategy, including but not limited to digital eco-system optimization, competitor tracking report, online consumer behavior study, etc.

    

    

·         Manage agencies to provide digital marketing trends and innovations, consumer online behavior and insight report, as well as competitors' activities reports

    

·         Manage China digital&social campaigns and supervise the campaign implementation and analysis.

    

·         Assist in managing and coordinating Owned Social Media platform management and program initiated, including communication and coordination with social media agencies, as well as internal teams.

  • E-commerce support: Support EC content build up to keep consistent brand image online and offline and execution of marketing performance campaigns.

        

·         Support in Search Marketing and Official Website/mini-program maintenance: well maintain Kohler official websites and mini-program to meet business needs by coordinating agencies and internal parties.

    

    

Requirement:

    

? Above 5 years experience and track record in digital and social field.

    

? Good campaign planning and management skills, highly organized and detail oriented.

    

? Ability to work as both project owner and team member, effectively work under deadlines.

    

? Self-motivated, high self-study ability, high level of energy, strong sense of ownership

    

? Fluent in oral and written English.

    

? Experience in FMCG, beauty, luxury, social/ePR agency is a plus.



公司介绍

科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂,超过33,000名员工。在中国,科勒建立了9家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要,科勒(中国)投资有限公司诚聘人员,公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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联系方式

  • Email:nanchang@kohler.com.cn
  • 公司地址:江干区环站东路777号东站西子国际B座509-510室
  • 电话:15201917582