北京招聘

Description of the Position

The Public Affairs and Marketing department head is responsible for conducting strategy and planning of the department; establishing or maintaining connections with government, media and organizations; standardizing processes related to foreign affairs; leading crisis management related to public affairs and managing a team.

Direct subordinate positions of Public Affairs Marketing department head includes: International Affairs and Government Relationship Manager, Branding and Marketing Senior Manager.

Responsibilities:

1. Produce a Public Relations Plan which promotes and maintains good public relations in order to maintain the prestigious image of Schwarzman College.
2. Develop a public relations program for Schwarzman College based on its marketing goals. Liaises with other functions, particularly admission and development, in targeting specific markets and developing the public relations strategies to reach these markets.
3. Develop media contacts, plans press conferences and other press activities. Acts as the College’s liaison with media to promote good publicity and proactively counteract bad publicity.
4. Draw up and implement annual planning, budget and regulation; standardize working process.
5. Work closely with New York team to build up strategies, policies, processes and standards on branding and public relations; review and monitor publicized content.
6. Standardize and manage College’s process of reception or visa application for VIP guests.
7. Expand and maintain cooperative relationships with government, universities and other institutions; improve public awareness and perception of the college, and increase likelihood of prospective candidates to view the College as a top choice among graduate programs.
8. Conduct crisis management and strive for support from government, universities and public media in emergent circumstances.
9. Build a clear vision and brand equity of Schwartzman College to the target audience.
10. Develop communication strategies to effectively promote brand equity of Schwarzman College to the target audiences.
11. Effectively manage team dynamics and team members.

Required Qualifications

1. Bachelor’s degree and above, and at least ten (10) years public relations and branding experience in the corporate or government; OR, any equivalent combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved.
2. Evidence of effective bi-lingual fluency (Chinese and English) verbal and written communication skills.
3. Excellent ability to do brand promotion and negotiation.
4. Excellent ability to network and build relationships.
5. Experience in dealing with the public relations aspects of managing public emergencies or crisis events affecting an organization.
6. Good leadership and team management experience: be able to lead, manage and build a team effectively.
7. Ability to use various methods to coordinate resources, balance the interests of all parties, establish good cooperative relations, and promote multi-win.
8. Responsible, problem solver, self-driven, result-oriented and exceptional ability to work under pressure.
9. Ability to listen to and understand others, accurately express information, use a variety of means to respond to various communication scenarios and effectively influence others.

Desired Qualifications

1. Experience working in the education industry.
2. Experience working with employees from diverse and international backgrounds.
3. Experience in Microsoft Office Applications (i.e., Word, Excel, Access, Outlook, data query, PowerPoint), and the ability to quickly learn other software and media platforms.

Working Environment

1. Ability to work with complex communication and governance.
2. Ability to work successfully in a fast-paced and changing environment; strong willingness to learn and to take initiative; the ability to quickly understand and adapt to the rapidly changing environment.
3. Regular use of standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor, mouse), printer, fax, calculator, copier, telephone and associated computer/technology peripherals

To apply: Please email a cover letter and resume in both English and Mandarin to

xinmeng.yan@outlook.com

清华大学的前身清华学堂始建于1911年，1912年更名为清华学校。1928年更名为国立清华大学。1937年抗日战争全面爆发后南迁长沙，与北京大学、南开大学组建国立长沙临时大学，1938年迁至昆明改名为国立西南联合大学。1946年，迁回清华园，设有文、法、理、工、农等5个学院、26个系。

清华大学苏世民学者项目是为未来世界领导者全面提升领导能力而精心设计的硕士项目。项目秉承“立足中国、面向世界”的原则，在全世界选聘最优秀的师资，通过提供高质量的课程学习、个性化的专业实践、与各界领导者的深入交流、丰富的文化体验活动等，为学生提供全方位认识和探索中国与世界发展的基本趋势和重大课题的独特机会以及终身学习网络和全球校友平台，促进学生全球领导力的提升。

清华大学苏世民学者项目于2013年4月21日正式宣布启动。2015年10月，清华大学苏世民书院在清华大学苏世民学者项目基础上正式成立，书院按学校实体机构运行。目前，书院的首批学者已于2016年9月入学。