北京招聘

Reporting to Assistant e-Commerce Operation Manager, the Incumbent will develop, implement, monitor and analyze online marketing acquisition activities to drive audience (visits and visitors) to Nespresso Tmall/JD e-Boutique and generate & increase online sales. His/her mission is to own the path to drive traffic, engagement, intent to buy and sales.

 

Job Responsibilities:

Develop digital acquisition plan to increase traffic and audience on Nespresso China digital touch points incl. but not limited to Tmall and JD e-Boutique to support sales objectives:

- Develop performance based paid media plan taking into account global campaigns plan, local needs, competitive environment and budget

- Ensure the E-com paid media traffic and sales targe completion by a strong and agile media matrix planning and continuous optimization

- Analyze channel performance and online user behaviour and purchase data, and build plan for user acquisition and reactivation.

 

Drive day-to-day traffic and audience on Nespresso e-Boutique:

- Manage day-to-day online acquisition tactics focusing on Search and Display channel in Tmall and JD e-Boutique

- Manage agencies to ensure poaid media plan implementation, ensure online materials (banners, videos, ad copy) are adapted in a cost-effective and efficient way

- Coordinate with marketing to align with brand values and copy style

- Coordinate with eCommerce operation team to insure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate

Monitor, optimize and report local digital marketing acquisition activities:

- Measure paid media performance by regularly track and optimize campaigns, based on results to reach performance objectives

- Track timely on competitive performance tracking metrics

- Produce regular reports to highlight performance on main metrics

- Monitor innovative acquisition tactics developed by local competitors

- Share best practises with International peers and HQ team

 

Analyse & identify trends across the online customer journey, providing insight & recommendations to drive additional traffic & sales.

- Utilise multiple data tools of Tmall and JD and turn different data streams into a cohesive view of our customer to produce detailed digital business insights & analysis.

- Analyze user data across

- Continuously track and optimise online acquisiton campaigns in partnership with the e-Commerce and Marketing teams

- Create and maintain associated user documentation

 

 

Job Requirements:

• Education: Business/Statistics degree
• Professional experience (2 years):
• Strong experience in Performance Marketing activities driving traffic and sales on Tmall and JD E-Btq
• Good eCRM expertise
• Solid Ecommerce performance marketing data analysis experience
• Experience in managing external agencies
• Paid Media budget management
• Data-driven mindset and strong statistics skills
• Experience in brand management a plus
• Stakeholder Management in a matrix organization

雀巢奈斯派索公司是雀巢集团在全球范围内自主经营的业务。Nespresso的公司总部位于瑞士洛桑，业务遍及60多个国家，在全球拥有12,000多名员工。

Nespresso的故事始于一个简单的想法：让每个人像咖啡师一样，可以自己制作一杯完美的咖啡。 从1986年Nespresso的创立以来，它重新定义并彻底改变了数百万人享用浓缩咖啡的方式，也塑造了全球咖啡文化。

我们旨在为我们的消费者提供最优质的咖啡以及带来最极致的咖啡体验。我们拥有针对消费者和针对企业不同的商业方案，使消费者无论在家中或是其他地方都能享受到最完美的咖啡时光。

The Nestlé Nespresso company is an autonomous globally managed business of the Nestlé Group. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide.

The Nespresso story began with a simple idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barista. From its beginning in 1986, Nespresso has redefined and revolutionized the way millions of people enjoy their espresso coffee. It has shaped the global coffee culture.

Our singular focus is on delivering highest quality coffees and ultimate coffee experiences to our consumers cup after cup. We compete in both the business-to-consumer and business-to-business segments, allowing consumers to enjoy our highest quality coffees at home and to recreate these perfect coffee moments wherever they may be.