北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌经理招聘

Brand Manager

富友联合食品(中国)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(非欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2020-10-27
  • 工作地点:上海-黄浦区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:1.5-2万/月
  • 职位类别:产品/品牌经理

职位描述

Responsibility
*In charge of brand strategy, building brand DNA and image, and create all the brand martial;
*Making market activation annual plan & strategy;
*Set up channel strategy and supervise each channel opening to make sure the growth of overall;
*Managing annual marketing spending and ROI;
*Supervise all the market execution, include RSP, display, any format of communication;
*Supervise the sales performance base on channel strategy;
*Follow by market situation adjust the strategy to drive the overall sales performance;
*Supervise all the activity that in touch with consumer;
*Build relationship with relevant partner to brand;
*Base on consumer insight to adjust activity and strategy;
*Improve product mix performance align with strategy plan.

Requirement
* 5 years experience in similar marketing, premium FMCG and F&B background is a plus.;
*Ability to deal with numerous tasks of changing priorities;
*Strong market sensitivity;
*Good English communication and writing skills.

职能类别:产品/品牌经理

关键字:品牌品牌推广市场

公司介绍

FoodUnion -from Europe, with one hundred years history of the international dairy company, is one of northern Europe's biggest food group, the main products cover the dairy, beverage, ice cream, etc. Founded in 1909, the factories are allocated in EU countries as Denmark, Latvia etc., stand on the best framing locations in EU, select best milk source, strict on high quality management, products are exported to Europe and Asia, more than 20 countries.
FoodUnion entering the Chinese market in 2015, and began the multiple investment construction of the project, the projects will serve high-end dairy products to Chinese consumers in future.

富友联合是一家源自欧洲、拥有百年以上历史的国际乳品公司,是北欧***的食品集团之一, 主要产品覆盖乳品、饮料、冰激凌等领域。始创于1909年,多家工厂分布于丹麦、拉托维亚等绿色环保的欧盟国家,立足于空气清新、土地肥沃、牧草丰富的牧场,始终执行严苛的品质管理,精选好奶源,旗下Limbazupiens, Rasa, Lakto, Valmiera, EKSELENCE 等产品销往欧亚20多个国家。

富友联合于2015年进入中国市场,并开始了多个项目的投资建设,这些项目将在未来为中国消费者带来欧盟品质的高端乳制品。

正在组建的始创团队为即将覆盖全国的业务做准备,也为您的职业发展跟进一层!

联系方式

  • 公司地址:地址:span南京政府