北京招聘

Position: Group Brand Management

Division: Group Sales & Marketing

Entity: VCIC

Location: Beijing

Scope, objective and relevance of position:

This position reports to the head of Group Product Marketing & Market Research to steer all Group-related brand management strategies, ensuring a fit in terms of customer / vehicle differentiation and positioning in the Greater China region. Additionally, this position will be responsible to analyze and strategize the adaptation of “new technologies” (e.g ADAS, various NEV-related technologies) into Volkswagen Group China brands that will be able to meet strategic market share and fulfillment of regulatory commitments

• This position is responsible to align the Group Brand’s overall customer and product differentiation to minimize conflicts / substitution between the brands, working with the brands’ product marketing and strategy teams.

• Additionally, this position will be responsible to provide Sales and Marketing inputs to discussions within VGC on incorporating “new technologies” such as ADAS and NEW-related technologies (e.g FCEV, Hydrogen fuel vehicles, etc) to represent the “voice of the customer”

• VCIC targets to be one of the most innovative automotive brands (VW); new technology / innovation in the future will also help to shape the image of the brand

Key Tasks:

1. Product Positioning Decision Making (e.g CDS / CVDS, etc)

• Jointly define product and positioning for decision making at Board level by steering PSK-Vorlagenerstellung for Sales & Marketing;

• Develop strategy on vehicle positioning (Customer target groups, targeted sales volume, price position, competitor definition, USP/heavy items, main vehicle characteristics);

• Manage VCIC brand territory discussions;

2. Evaluation of new technologies

• Providing Sales and Marketing input (“Voice of customers”) for Group’s analyses and evaluation of new technologies;

• Provide insights into possible impact of new technologies on Group’s current and future portfolio;

• Keep up to date with latest automotive technology trend affecting China - e.g autonomous driving, active safety, new energy (FCEV, etc);

Qualification and skills:

Education:

• University Degree and above; preferably Masters’ Degree in Business / Economics / Engineering or similar

Professional experience:

• Minimum 5-7 years professional work experiences in relevant fields as product marketing, product development, product planning, business / research analysis

• Knowledge in Group Product Marketing and experience in Chinese automotive industry and market

Personal attributes:

• Strong technical knowledge, automotive industry trends, and other on-going development in the industry

• Strong research, analytical, problem solving skills

• Client and detail oriented; able to work well independently and also in a team environment

Special skills:

• MS Office proficient

• Proficiency in technical reports and memo creation

• Knowledge of the automotive industry, including inner workings and terminologies

• Knowledge of Volkswagen Group’s product development process is advantageous

• English language skills is essential, including good grasp of Business English and official English writing; German and Chinese (Mandarin) is much preferred.

Volkswagen Group China

Volkswagen Group is one of the earliest and most successful international partners of China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

As early as 1978, Volkswagen Group started contacts with China. The first Santana was produced in Shanghai in April 1983. In October 1984, Shanghai Volkswagen Corporation Ltd, the first joint venture of Volkswagen Group in China, laid foundation in Shanghai. In February 1991, FAW-Volkswagen Corporation Ltd was established in Changchun, creating Volkswagen Group’s second joint venture in China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, SKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China through Volkswagen Group China and its subsidiaries.