北京招聘

Purpose of the role:

The Marketing Manager, Greater China is responsible for developing and implementation of marketing strategy in Greater China to drive submission and usage to SN titles. 

 

Responsibilities and main duties:

·         developing regionally expert and culturally sensitive marketing strategies for China, as determined by business need and data-driven approach

·         Develop a research marketing plan for Greater China and ensure delivery & reporting

·         Strategic planning, execution and analysis of the Springer Nature Research portfolios for China – working with colleagues across journals to promote appropriate resources to researchers in China

·         To deliver monthly forecasting, campaign costing and to work within agreed budgets

·         To manage, analyze and report on ROI of marketing campaign activities

·         To develop measurable campaign objectives with scalable, repeatable, campaigns and reporting

Qualifications:

·         Master degree, preferable in science or business / marketing or a similar qualification.

Experience:

·         Line management/ mentoring experience

·         Excellent written and verbal communication and presentation skills (including copywriting and proofreading)

·         Excellent analytical skills, experience of campaign monitoring, analysis, and reporting, able to set measurable and achievable targets

·         Fluent in business level English

·         Global awareness of region/country marketing channels and their effectiveness

　Previous Experience

·         5 years marketing experience or STM industry experience

·         Experience of developing marketing plans and activities, both offline and digital

关于施普林格自然
175年以来，施普林格自然一直致力于促进探索发现，竭尽所能地为整个科研共同体提供***服务。我们帮助科研人员开拓新思路，为图书馆和机构提供技术和数据上的创新服务，向协会提供优质的出版支持。我们确保出版重要、扎实和经得起客观检验的科研论文，并尽可能以***的形式传播给所有的相关读者，以使之能够被发现、获取、使用、再使用和共享。

作为一家学术出版机构，施普林格？自然汇聚了一系列深得信赖的品牌，包括施普林格、自然科研、BMC、帕尔格雷夫麦克米伦和《科学美国人》。施普林格？自然还是一家领先的教育和专业内容出版机构，通过一系列的创新平台、产品和服务向各界提供优质的内容。放眼全球，我们旗下的出版机构、书籍、期刊和资源每天都惠及数以百万计的人们。