北京招聘

Key Responsibilities：

• To establish and manage the long, medium and short-term marketing plans and goals for China, in order to drive the long-term business expansion and meet annual revenue budget
• To build the local brand positioning, market communication and PR strategy for China in aligned with business strategy and HQ’s marketing strategy, policies and guidelines
• To monitor and gather relevant market knowledge for segments, customer insights, competitors etc. and provide inputs for the formulation of strategy and budget
• To drive the brand awareness and impact in China market through all the suitable channels including, but not limited to, advertising in various Medias, editorial, Wechat, social media, KOL, WOM, events, exhibitions, CRM, brand/association alliance, etc.
• To maintain strong relationships with medias/agencies and initiate press releases, media briefings, etc. to regularly raise visibility in the target press outlets
• To manage brand image and various applications (e.g. VM in retail POSs) in China to ensure the alignment with global brand images
• To manage the new product launch, oversees marketing strategies for existing products and establish action plans to support both retail and non-retail sales activities
• To update and well organize product brochure and other marketing materials for the positive and impressive influence to customers and community.
• To manage and ensure timely update of the local websites and other internet/mobile applications or interfaces e.g. wechat account
• To develop and maintain partnership with right 3rd service providers and suppliers e.g. media, agencies, research houses, printing companies, etc.
• To define and implement effective brand building and market communication processes and toolkits for China
• To periodically evaluate the quality and effectiveness of marketing and PR activities
• To build and develop the local marketing team and capabilities

Core Competencies：

1. Skills & Qualification:

• At least 5-8 years’ marketing or product management experience
• Preferred background from household article, hospitality, and luxury lifestyle brands
• Have strong marketing sense and skilled at both short and long term planning and execution of plans.
• Should handle strict deadlines, communicate effectively, and prioritize work in a dynamic environment.
• Have excellent interpersonal skills within and outside the organization.
• Good at design and layout evaluation and implementation.
• Strong analytical abilities and presentation skills, and be able to write concise and accurate market reports and proposals
• Good oral and written English, French is considered a plus
• University degree is Must. MBA degree is considered a plus
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2. Personal Qualities:

• Entrepreneurship
• Self-disciplined with ability to work independently and under stress
• Target and result driven
• Dedicated team player
• Strong ability to work with people from different cultures in the management team
• Ability to build up, lead, coach and work with a team
• Ability to integrate and collaborate with different functions

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