Event Specialist
IBM China
- 公司规模：1000-5000人
- 公司行业：计算机服务(系统、数据服务、维修)
职位信息
- 发布日期：2020-11-11
- 工作地点：大连-甘井子区
- 招聘人数：若干人
- 工作经验：5-7年经验
- 学历要求：本科
- 职位月薪：0.7-1.2万/月
- 职位类别：市场/营销/拓展专员
职位描述
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement.
Manage sponsorship, show-floor expo, the agency relationship(s) and ensuring implementation and execution of end to end event strategy and plan with highest of standards and as per event brand experience guidelines.
Collaborate and advice Campaign Manager on building communication plans for internal and external audiences, ensure event specific response lead management plan is implemented.
Manage event budget, continuously monitor event performance thereby optimizing activities, ensuring marketing created revenue commitments are met post event.
Collaborate with Brand, Content, Product Marketing and sales teams for event messaging, content, curriculum, sessions, speakers manage the process.
Engage Sellers and drive to registration plans and efforts.
Own, manage and develop guidance, education and communication around event marketing tools, process, CTEBA, metrics, experiences, agency relations, best practices and response lead management in collaboration with various stakeholders.
Consult on one or more of the following critical success areas of IBM Event Marketing like digital media, social media engagement, event content and messaging, experiential activations assets, to name a few.
Required Technical and Professional Expertise
Event Journey Planning: Design and manage the attendee journey throughout the entire event lifecycle (pre, on-site and post), continually evolve it in collaboration with the diamond team, ensure the event is an integrated part of an overall campaign, and analyze performance of the event journey, the experience and the follow up.
Essential Event Experience Development: Develop an event experience strategy and execution plan that directly aligns to the buyer and business objectives, in collaboration with the Diamond Team. This must include: (1) event experiences that differentiate IBM and allow direct buyer connections to our SMEs, (2) the use of the latest technology (cognitive, digital, social, mobile, etc.), data insights, IBM and event partner capabilities, and industry trends
Preferred Technical and Professional Expertise
NA
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
In response to your application or your interest about job positions, your information will be used by IBM to assess your skills, qualifications; verify your information and conduct relevant and appropriate legally permitted pre-employment verification checks; communicate with you about new jobs and careers opportunities and the recruitment process including any interviews; complete the selection process; conduct surveys and research activities with objective of improving IBM’s recruiting process; and perform analysis of our applicant pool in order to better understand who is applying to positions at IBM and how to attract top talent. If your application is not successful, IBM may use your contact information to notify you about different positions which may become available in the future which IBM considers may be of interest to you.？
By submitting your application, you authorize the IBM company you are applying to (listed in the ""Job Posting"") to store your personal data in IBM’s Recruitment tools for the secure storage of your data whilst your application is assessed and otherwise as set out above. IBM will not share your personal data with any third party without your prior consent. If you are given and accept an offer of employment by IBM, personal data collected during your pre-employment period will become part of your IBM personnel records, to be retained throughout and for a period after your employment with IBM (specific periods vary by country).
职能类别：市场/营销/拓展专员
公司介绍
联系方式
- Email：jjiawei@cn.ibm.com
- 公司地址：盘古/环宇/钻石 (邮编：100000)