北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌经理招聘

Brand Manager 品牌经理 (Fine Wine) (职位编号:Fine Wine)

嘉里一酒香(上海)贸易有限公司

  • 公司规模:50-150人
  • 公司性质:外资(非欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2020-12-02
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位月薪:1-3万/月
  • 职位类别:产品/品牌经理  产品/品牌主管

职位描述

Objectives

This position is mainly independent in charge of KWSH Fine Wines management.


Fine Wines

  • As the communication bridge between the regional office request and Hong Kong fine wine team on referral sales, requests, blocking of stocks and other enquires;
  • Managing depletion expectation and execution for all fine wine related brands and products;
  • Effective planning of shipment arrangement and coordination for any importation issues between logistics, HK procurement team and wine merchant;
  • Lead and manage of all fine wine related events or promotions, creating budgets, coordination and technical execution;
  • Updating fine wine stock availability, assuring inventory are always up to date;
  • Analyzing monthly fine wine depletion, aligning with brand depletion target, managing any slow moving items;
  • Updating on fine wine catalogue, ensuring all prices and information are up to day;
  • Conducting a quarterly fine wine market intelligence survey and analysis, understand the market trend and strategize following quarter fine wine sales strategies


Brand

  • Monitor and analyze brand profitability, sales volumes, market share trends and competitive activity
  • Manage A&P budgets of each brand including developing, implementing, monitoring and reporting the activities and results of said A&P expenditures;
  • Manage organization, implementation and reporting the results of winery trip or Kerry Wines customer visits;
  • Brand management and communications to ensure a satisfied cooperation;
  • Work closely with trade marketing on the implementation of events and promotions initiated by brand
  • Work closely with supply chain team on brand order quantities to optimize inventory management;
  • Support on KW own brand implementation and portfolio review and improvement.


Job Qualification (Listed below but not limited to)

  • Result-oriented, self starter and driver, attentive to detail and able to work and deliver under pressure;
  • Quality oriented;
  • Team work spirit;
  • Excellent communications and presentations skills;
  • English fluent in speaking and writing.

公司介绍

Kerry Wines China

Who We Are

Kerry Wines is the Kerry Group's specialist wine company. We aim to share our passion for wines with a
 philosophy that quality wines should be accessible. In our pursuit of this ideal, we seek to become a leading fine wine company, serving both businesses and private clients in the Greater China Region.
 

What We Offer

· To provide a range of integrated fine wine solutions to consumers, and to trade and business
 partners.
· To deliver quality brands, professional expertise, and dedicated service to help clients achieve their
 goals and guide them through their journey of wine discovery.
· To focus on optimal selection, storage and delivery. Our clients can be assured of the provenance,
 authenticity and condition of our wines, and the fact that most of our labels are sourced directly from
 producers or from trusted négociants and wine merchants.

Website: *************************/

联系方式

  • 公司地址:地址:span建外SOHO