北京招聘

Performance Marketing:

?          Partner with our external agency to devise strategic, best-in-class performance marketing/media plans (paid, owned, and earned) that will drive high ROI on key channels including SEM, Display Ads, ePR

?          Work with agency to develop SEO/SEM strategy, keyword analysis, regular Brandzone updates, and PPC optimization; drive search strategy and opportunities based on marketing objectives, competitor research, and industry trends

?          Negotiate, secure, and execute offers with key media partners including Baidu, 360, and Sogou; optimize SEM as an always-on platform investment to increase brand exposure and secure position lead

?          Analyze weekly traffic performance, commercial results and reports to drive insights and recommendation

?          Optimize media investments effectively through clear KPI setting and tracking and provide campaign analysis on ongoing basis and regularly offer improvements

?          Execute campaigns based on global and local consumer calendar while supporting commercial programs to drive ecom sales

?          Work with agency, ecom team, and marketing counterparts on engaging, creative executions for successful 360 digital campaigns

?         Assess customer demographics and behaviors for targeted plans

 

eCommerce Campaign management:

?          Manage the day-to-day operations of the owned channels (site and mini-programs) while collaborating closely with cross-functional teams and 3rd party vendors

?          Plan, brief, and successfully execute regular site content updates and product launches on .com and mini-programs with synergy across all channels

?          Collaborate with creative and marketing teams to execute CN market relevant campaign concepts while maintaining brand integrity

?          Develop site and consumer journey optimization plans and execute with creative, production, and tech teams

 

Digital Analytics

?          Analyze site and mini-program performance reports, prepare customer behavior and funnel analysis, and provide data-driven insights and recommendations to improve site performance and KPIs

?          Provide in-depth reporting analysis and recommendations on marketing, merchandising, and digital content for site and mini-programs to improve customer experience and drive traffic and conversion

?          Monitor competitor digital activities and research competitor landscape, benchmarks, and latest market trends 

Ralph Lauren began his design career in 1967 with an innovative wide-tie collection that launched the “wide-tie revolution” and marked the beginning of the Polo label. For over 40 years, Ralph Lauren has expanded and refined his vision into collections for men, women, children, fragrances and the home, taking inspiration from the most captivating aspects of the world around him.

From the golden age of Hollywood glamour and the breathtaking American landscape to sleek vintage automobiles and the equestrian athleticism of polo, Ralph Lauren’s internationally heralded collections are found in ranch homes and urban penthouses, runways and red carpets, all around the world. Offering iconic style that is always fresh and modern but ultimately timeless and functional, Ralph Lauren designs for the way people live, paying homage to tradition but never bound by it.

Ralph Lauren stepped into China more than 10 years by licensed stores, and opened direct-owned stores from Y2010. Ralph Lauren has an aggressive new store opening plan in China, and will establish the free-standing stores in Shanghai, Xi’an, Chongqing, Chengdu, Beijing etc., with premium product lines, covering timepieces, fine jewelry, accessories and apparel.

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