北京招聘

伴侣动物市场专员-保健产品Companion animal product marketing specialist-Health Care range

Job summary

1、Market support: Responsible for defining, implementing and monitoring a marketing budget about Companion Animals Products (CAP) Health Care range distributed in both offline and online channels. To plan and prepare agenda as per Virbac China’s general strategy and sales objectives of the year. To provide related support to CAP offline & online sales team.

2、 Market assessment: Evaluate the market’s potential of products from Virbac and Licensing In and present full analysis based on segments sizes and developments, knowledge about official and non-official competitors, channels of distribution and market trends.

3、 Market innovation: Define all types of new services, promotional offers and tools, product re-positioning or new presentations to offer to Virbac’s offline (vets & pet owners) and online (pet owners) customers. Evolve Virbac Companion Animals products positioning, messaging and branding as per channel of distribution and customer’s type.

4、To assert effectiveness, discipline and professionalism at every stage of the marketing process.

 

Key Tasks

Product Management:

-> Set objectives, develop and implement marketing strategies for the products. Translate such strategies into annual marketing budgets, plans and agendas to be implemented and updated all along the year in direct relation with the sales targets promotional offers and agenda.

-> Plan and maintain successful marketing program(s) as per Virbac China global strategy offline and online including participation in pet fairs, promotional material to be used on website, wechat, shops online, in clinic, in magazines and through all defined channels of communication.

->To have control, follow up and report about the marketing expenses according to the implementation of the marketing plans.

Market & Product Analysis:

->To monitor marketing activity via marketing intelligence. Maintain a network of contacts to identify strengths, weaknesses, opportunities and threats in the marketing place. Monitor and assess sales activity by product to ensure performance is clearly understood and used to set product targets and/or objectives.

->To research customers’ needs and recommend new products to register

Link with Opinion Leaders, Decision Makers and Veterinary and Pet Associations/Organizations:

->To develop a long standing relationship between Virbac China and the key persons and organizations of the market

Conferences:

-> To organize and prepare all congresses, seminars, workshops, meetings where Virbac is active. Attend as required to support CAP Sales team.

Communication:

->To ensure that easy and shared communication occurs with CAP Commercial Manager, CAP Technical team and CAP Sales team

-> To freely and frequently communicate with the GMBO (Global Marketing and Business Optimization department) of Virbac Group such as with any affiliate of experience to help us develop Virbac China’s activity

 -> To jointly work with CAP Online Team in the preparation and implementation of the web marketing activities

Reporting:

-> To provide monthly updated marketing, plans and agendas.

-> To provide the required reports when requested for either domestic or international use

Sphere of influence

Internal

Supply Chain Manager

Sales Administration Assistant

CAP Commercial Manager

CAP Regional Sales Managers

CAP Sales Representatives

Other CAP Marketing Specialists

CAP Technical Manager

CAP Technical Representatives

External

Opinion Leaders

Professors and Experts

Responsible of Congresses & Seminars & Fairs

Grooming Associations

Position in the Organization

Reporting to: CAP Commercial Manager

Qualifications

Master or PhD degree

Fluent in English

Experience

Experience in medical marketing is mandatory and/or pet industry would be highly appreciated as described below:

First experience in a Companion Animals clinic or grooming or pet shop

First experience in marketing: market evaluation, promotion, congresses, etc…

Some relations with professors and opinion leaders

Some relations with Companion Animals leading practitioners, pet shops , grooming associations

Background and experience in animal grooming recommended

Personal qualities

Analysis and organizational skills

Excellent relationships

Innovative, imaginative

Outstanding communication and training ability

Active, energetic and resilient

 

Working Place：Changning District, Shanghai

维克集团介绍

一个专注于动物保健的制药公司

1968年，兽医师Pierre-Richard Dic在法国尼斯建立了维克公司，专注于动物健康事业，是一家至始至终致力于动物健康的独立制药实验室。其2015年营业额为8.53亿欧元，如今全球排名第8位。公司遍布全球超过100个国家，提供具有全面性与实用性的产品与服务，覆盖了主要的动物种类和病理。自1985年上市以来，维克始终是一个家族企业，这不仅局限于股东成员，还体现在它的管理理念上，它的文化和公司价值。

 

40年的国际旅程

早年开始，维克就视海外拓展为其核心的策略。1978年开始集团向国际发展，而后在八九十年代加速。今天，维克的业务遍布5洲，约87%的业务均在海外市场进行。维克聚集了全球4800名员工分布在100多个国家。

 

塑造动物健康未来

维克为兽医物人员（兽医师及宠物主人）提供高品质，高效和便捷的产品与服务，因此在40年内成功的成为了这个领域的专家。其完整的产品线（包括药品和疫苗）能有效的预防与治疗宠物级畜牧动物的主要疾病。维克的创新，是基于技术的先进性和聆听客户的需求，依靠反应迅速并达到***国际质量标准的生产设施加以实现。近50年来，这些品质使公司得以在每个国家与兽医师和农场人员构建一个定制化的关系网络。通过这种独享的合作伙伴关系，维克日复一日，年复一年，塑造动物健康未来。