北京招聘

Job Title: E-Commerce Project Assistant Manager

Reports to: E-Commerce Manager

Department: E-Commerce

Location: China

ROLE

This position is based in the Shanghai Saint Laurent office, directly reporting to the E-Commerce Manager and responsible for the implementation of omnichannel commerce channels, to maximize sales targets and provide an excellent customer experience in compliance with brand standards, company policies and local laws.

MISSION

• Execute e-commerce strategies on performance marketing channels with the ultimate goal of acquisition and traffic to the e-commerce platform
• Traffic optimization and report by analyzing ROI on a daily/weekly basis, including but not limited to a performance dashboard
• Increase conversion rate by analyzing performance channels and identify areas where new tactics could be implemented, meanwhile to enhance the customer experience across channels
• Follow global e-business strategy and support China E-Commerce Manager on implementing SEM/SEO and all the Tmall on-site performance marketing activities (e.g. Search Engine SEM/SEM, Tmall SEM/SEO, Tmall Brand Zone, Diamond booth, super recommendation platform of Tmall)

• Monitor, measure and report performance of all campaigns cross brand website, WeChat mini program, and Tmall activities, as well as future e-commerce platforms
• Work closely with agency and media partners to identify new approaches or sales growth opportunities based on shopper insight analysis, AB testing and category insight deep dive
• Support E-commerce manager on diversified campaigns and cross channel project based on e-commerce calendar
• Coordinate with the marketing team and merchandising team on product selection for local content and local performance marketing focus
• Follow and execute synergies between performance marketing and brand marketing

PROFILE

• Bachelor’s degree in Marketing or related disciplines
• Minimum 5 years of experience in performance marketing related position in luxury/fashion retail or agency side, experience in the global brand business environment would be preferred
• Proven track record of SEO/SEM domain (e.g. improve ranking orders, exposure discoverability) with clear methodology in operation and tactic planning
• Familiar with Tmall back-end marketing system and know-how (e.g. Alimama)
• Ability to coordinate and manage external agencies (e.g. TP, SEM agency etc.) to provide briefings, technical spec/requirements, monitoring implementation and tracking results of each project based on global guideline and local strategy
• Proven ability to shift through data, identify critical information and execute promptly
• Strong team spirit, open-minded and able to work under pressure
• Good command of English and Mandarin
• Proficiency in Microsoft office with advanced excel skills

YVES SAINT LAURENT于1961年成立，是***女装订造服品牌于1966年以 ’RIVE GAUCHE’ 系列演绎奢华READY-TO-WEAR的现代概念，标志着年青活力及自由生活态度，全面改革社会文化面貌，也是时装现代化的里程碑。
1999年，KERING集团奢侈品牌收购YVES SAINT LAURENT，并于2016年4月委任ANTHONY VACCARELLO为品牌创作总监，进一步带领品牌在奢华商品界顶峰大展创意。
SAINT LAURENT现有系列包括男女装成衣、鞋履、手袋、小型皮具、珠宝、丝巾、领带及眼镜。

圣罗兰（上海）贸易有限公司成立于2010年，从事圣罗兰品牌产品在中国大陆的批发及零售业务。公司因业务需要，诚聘所述职位。
应聘方式：请将中英文简历（请务必附近照，标明所应聘职位，并写明当前和期望薪资）以电子邮件的形式发往stella.li@ysl.com