北京招聘

Understand the category development trend and potential by research of category market and users, and formulate long-term category development strategy in line with the strategy of the company and brand;

通过品类市场和用户的研究，了解品类发展趋势和潜力，结合公司和品牌的市场策略，制定长期品类发展策略；

Develop the annual category development plan to improve the market share and user scope of the responsible category, and achieve the category growth target;

制定年度品类发展计划，提升负责品类的市场份额、用户数量，达成品类增长目标；

Manage the product line structure under specific category, formulate new product plan and sustainable development strategy of existing products;

管理特定品类下的产品结构，制定新品规划，及现有产品的可持续发展的策略；

Lead the whole process of new product launch or product upgrade project, work closely with different departments to complete the specific work in each stage;

主导新产品上市或产品升级项目的整个流程，与各部门紧密合作完成各阶段的具体工作；

Responsible for the design, preparation, communication, implementation and evaluation of category & product promotion plan/ project;

负责品类和产品推广计划/项目设计、筹备、沟通、执行和回顾评估；

Manage product profit and project budget according to company financial requirements.

按照公司财务要求，管理产品利润和项目预算。

Additional

其他职责

Maintain close communication with relevant functional departments in the global headquarters. Provide information to all parties in the headquarters to understand the categories and product projects in the Chinese market, and obtain professional or resource support;

与全球总部相关职能部门保持密切沟通，为总部各方理解中国市场品类和产品项目提供信息，并获取专业或资源支持；

Provide market insight and consumer research information to management and relevant departments.

为管理层和相关部门提供市场信息和消费者研究信息。