北京招聘

Detailed Job Description：

- Closely work with BU marketing brand owners to develop owned media marketing strategy plans, which should be able to build up best-in-class digital experience to engage with end customer;

- Be able to work closed with BU segment marketer and activation marketer understand their business plan and execute the owned media daily operation and promotion.

Including the WeChat customized content marketing, WeChat menu bar user experience optimize, WeChat H5 and mini program development, WeChat Health Care Academy daily operation, Line account content marketing, Weibo daily operation, FUZE Official website maintenance;

- Good at content marketing and be able to operate the owned media platform independently and work with Marcom content specialist to plan and provide high-quality and highly communicable content for users, improve the brand awareness, brand preference and stickiness in the target customer group;

- Be responsible for planning and implementing the regular data tracking and maintenance, cooperate with insight marketer to dig out customer insight and further improve owned media tactics;

- Be good at user behavior and user portraits data analysis to realize accurate marketing;

- Fully understand user journey map, pain point, touch point and key influencer to execute the owned media plan, combined with data feedback to further optimize owned plan;

- Keep up with the development trend of new media and actively explore the operation mode of new media;

Basic/Minimum Qualifications must to have:

1. Bachlor degree and above

2. Fluent English

3. Good communication skill

4. 3-years experience in Medical / B2B industry is a Plus

5. SCRM operation experience on WeChat is a Plus

6. Good writing and editing skill is a Plus

7. Familiarity with working in an Agile development environment a plus.

3M 中国概况
3M公司创建于1902年，全球总部位于美国明尼苏达州的圣保罗市。作为一家世界领先的多元化科技创新企业，3M的产品和技术早已深深地融入人们的生活。100多年以来，3M开发了六万多种产品，从家庭用品到医疗产品，从运输、建筑到商业、教育和电子、通信等各个领域。
3M中国于1984年11月在中国注册成立，是在深圳经济特区外成立的中国***家外商独资企业。截止目前，3M公司在中国建立了9个生产基地、27个办事处、4个技术中心和1个研发中心，员工近8,000人,为***进入中国的外商独资企业之一， 3M中国在过去的30多年里始终密切把握中国经济的发展脉搏，秉承“扎根中国，服务中国”的本土化发展战略，凭借多元化的技术和解决方案，积极支持中国经济的建设和发展。从基础设施建设到制造业崛起，从中国制造到中国创造，从出口驱动到推动内需，3M将企业的发展战略与中国的发展步伐紧密相连，助力中国市场的快速发展。这也使得3M成为中国本土化最成功的企业之一。
3M中国致力开发适合本地市场和客户需求的创新科技和产品，并专注创新人才的培养。目前，3M中国已拥有近600名本土研发人员，贡献了约千项专利发明，并在 3M全球的研发网络中发挥着极为重要的作用。
3M中国积极履行社会责任，积极参与环境保护，扶贫减灾，推进志愿者行动。3M中国的努力得到了社会的广泛认可，获得了“大中华区最具领导力企业”、“最受赞赏的在华外商投资企业”、“亚洲最受尊敬公司二十强”等诸多荣誉，并多次入选“世界500强在华贡献排行榜”且名列前茅。