北京招聘

A. Main Purpose of the Role

The Product Marketing Manager will contribute to develop and manage WeEn Semiconductors portfolio strategies for power rectifiers , which including FRDs, SBDs, Standard Diodes and SiC MPS . This will include product life cycle management, value proposition, pricing, promotion, new opportunity creation, product margin management and conducting market & product analysis. The PMM must be able to work across multiple functions in the organizations to drive the commercialization and marketing of the product. PMM capabilities include being the marketing and technical expert with a strong understanding of customer and market requirements.

B. Key Areas of Accountability:

Portfolio Management: manage product lifecycle from development to market launch to end of life.

Lead customer or market driven product proliferations projects within WeEn Semiconductors.

Define product strategy to align with Corporate strategy, which is to growth both revenue and market share in long run.

Contributes to identification, evaluation and recommendations of marketing opportunities consistent with corporate strategy.

Participates in the process of the BCaM (Business Creation and Management) with R&D and Operations to ensure the product is meeting customer and financial expectations.

Work with the technical marketing and Marcom to develop press releases, advertisements, product briefs and sales collateral include web positioning.

Work with Business Development and Sales team on new product promotion, customer needs analysis, new application study.

Development and communication of product position in specific applications and the appropriate differentiators

C. Requirements (Education, Experience, Technical Skills)

Expected to travel worldwide (~25%)

Bachelor or Master’s degree in EE, MSE, or advanced degree in physics /semiconductor (MBA a plus)

Product Marketing and Management experience in a Component Engineering /Hardware Technology Field (Power Devices a plus).

Power semiconductor experience and background is desired .

Strong technical background (knowledge of Power Devices or Power Supply a plus), understanding of consumer market (TV/Aircon / adaptor etc..) and power supply market.

High degree of creativity and ability to influence

Decision making, problem solving and analytical capabilities

Leadership attitude and team work spirit

Excellent written, verbal communicating and presentation skills

Peers (internal relationship)

TMM

CMM

Development

Marcom

OP & Quality 

Business Development

Sales Manager

H. Competency (Development items):

Leading Self

Taking Accountabilities: Complete your tasks with the best effort; step forward to take on tasks in grey areas and take consequences of your mistakes.

Leading the business

Leading Change: Embrace change with an open and receptive attitude and positively respond to and drive changes.

Understanding & Executing Strategies: Take part in developing strategies, , understand and communicate the strategic direction to employees to gain their buy-in; take on responsibilities for the implementation of the strategies.

Result-oriented: Clarify and focus on your goals, overcome obstacles, and strive to achieve the desired results.

Leading Team

Team Motivation: Convey a vision to the team, motivate and encourage team members, led by example, and create a positive team atmosphere and promote personal growth.

Talent Acquisition: Be able to identify and employ talent and bring in better people.

WeEn Semiconductors Co. Ltd.is the global joint venture between NXP Semiconductors B.V. and Beijing JianGuang Asset Management Co. Ltd. (JAC Capital).

The company’s holding is registered in Nanchang, the capital of Jiangxi Province. Business operations officially began in January 2016 and the operational headquarters located in Shanghai and the company’s wholly-owned subsidiaries and branches including: the front-end fabrication in Jilin, north east China, the warehouse and distribution center in Hong Kong and research and development centers in Shanghai and Manchester, UK. WeEn also has sales offices set up and customer service access throughout the world. In Sep 2018, WeEn has also opened its new, in-house, reliability and failure analysis laboratory in Nanchang, Jiangxi Province.
With a heritage of over 50 years, WeEn is a key player in the semiconductor industry and has focused on developing a wide and deep portfolio of industry-leading bipolar power products including thyristors - consisting of silicon controlled rectifiers and triacs -, silicon power diodes, high voltage transistors and silicon carbide diodes. All these products are widely used in the markets for telecommunications, computers, consumer electronics, intelligent home appliances, lighting, automotive and power management applications. The aim is to help our customers achieve higher cost efficiency and production efficiency and to contribute to the development of China and global intelligent manufacturing.