北京 [切换城市] 北京招聘北京市场/营销招聘北京市场企划经理/主管招聘

Senior Manager, Store Design, TNF APAC ID63154

威富服饰(中国)有限公司上海分公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:服装/纺织/皮革

职位信息

  • 发布日期:2020-09-19
  • 工作地点:上海
  • 招聘人数:1人
  • 工作经验:8-9年经验
  • 学历要求:本科
  • 职位类别:市场企划经理/主管

职位描述

Key Purpose of the Job:

The position’s ultimate goal is to build The North Face to be the #1 Outdoor Brand in China, HK and subsequently in TW and other Asian markets. Your role is to inspire, equip and enable the next generation of “Explorers” – to build a immersive, consumer centric and service led retail experience - to spark curiosity for adventure and to ensure they understand the latest product innovations that will help them achieve their goals.

He/she will support the Sr. Retail Brand Manager to ensure development and implementation of winning brand and retail brand strategies for store design-TNF APAC.

The scope of the role encompasses leading dedicated APAC visual merchandising team. You will be leading the product presentation strategy for integration of the consumer funnel from Intention to Purchase.

Success in this position requires close collaboration and communication with the various business functions: global counterpart, internal RBE, marketing, SALES, Merchant, BPO, and well manage suppliers.

The focus of his/her scope will:

1. Retail 2.0 concept and playbook

2. Store design standard and fundamental guideline

3. Pop-Up retail and special project

4. Marketplace transformation

Key Areas of Responsibility:

1. Lead & drive the store design strategy to meet biz and brand needs.

2. Partner with territory retail brand experience team to roll out the doors with well implementation of store guideline

3. Work with territory team in key stores and projects on space planning, identify SKU architecture between retail brand & visual merchandising team, hands-on & training support in key projects

4. Review all drawings & layout for any stores, before forwarding to RBE lead for approval;

5. Identify the store opening/ closing/renovation process by cross working with other functions

6. Guide the territory store design team to own and prepare store expansion budget (CN, HK, TW & AP markets) and optimize budget to be spent effectively and ensure all projects are completed on time and within budget respectively.

7. Organize and implement the seasonal sales meeting with breakout room set up; proactively involved in product merchandising plan of sales meeting

8. Responsible for management of fixtures & furniture and construction vendors to ensure the high standard deliverables on time and within budget

9. Provide the training tools for boot camp and conduct the training for territory SDs, support territory team on train-the-trainer program.

10. Giving feedback & direction to APAC distributors on objectives and strategies related to new store fixtures, maintain a consistent brand image.

11. Work with brand marketing and retail brand experience for the pop-up retail and TNF brand projects

Major Challenge:

1. High EQ in working with cross function/cultural partners

2. Understanding of outdoor and modern outdoor

3. Leadership Experience in managing complex organizational matrix (Global, Region to Territory)

4. Possess a creative mind, yet systematic and detail minded with well organized personality with good analytical and execution skills

5. Excellent interpersonal and communication skills (oral and written), a leader as well as a pleasant team player

Required Competencies:

1. Store design skills

2. Hands on experience to drive with retail brand experience

3. Strategic planning, biz sense and budget development

4. Team leadership and development

5. Presentation skills

职能类别:市场企划经理/主管

公司介绍

美国VF集团是全球***的成衣上市公司之一,是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场,包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国,并深信中国具有庞大的消费市场。集团将不断寻求商务机会,引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展,诚邀有志于服装行业的人士加入,与VF大家庭共同成长。

 美国VF集团是全球***的成衣上市公司之一,是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场,包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国,并深信中国具有庞大的消费市场。集团将不断寻求商务机会,引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展,诚邀有志于服装行业的人士加入,与VF大家庭共同成长。

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most.

We connect our deep sense of Purpose with our relentless drive to succeed to create value for a broad set of stakeholders.

Everything we do – from the products we make to the actions we take – is about enabling people to live sustainable and active lifestyles.

联系方式

  • Email:He@vfc.com
  • 公司地址:地址:span王府井大街219号wework5层