北京 [切换城市] 北京招聘北京广告招聘北京文案/策划招聘

电商内容运营

屈臣氏个人用品商店有限公司

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2020-09-19
  • 工作地点:广州-越秀区
  • 招聘人数:1人
  • 工作经验:1年经验
  • 学历要求:本科
  • 职位月薪:4-6千/月
  • 职位类别:文案/策划

职位描述

工作内容

1、对接沟通各店铺运营需求,协助对各社交媒体如微博等内容平台的提报规划、主题构思、文案支持、素材准备等;

2、负责微淘、品牌号的内容规划、文案支持和日常运营,并对每周数据进行分析总结;

3、收集分析同业优秀直播店铺的特殊玩法和机制,监测美妆个护榜TOP30的直播内容,促进店铺直播间内容优化,提升直播热度;

4、负责直播材料、产品卖点信息整理,撰写直播主题脚本辅助直播内容产出;

5、协助电商市场部的内容需求,包括短视频剪辑、日常互动管理、促销活动宣传、品牌营销互动运营等。


任职条件

1、本科以上学历,新闻、中文、传播学、广告学、市场营销等相关专业优先

2、1年电商平台内容营销规划, 熟悉零售或者美妆快消相关行业

3、有敏锐的市场洞察能力, 良好的协调沟通能力、业务理解能力、项目推进能力、整体规划统筹能力、项目管理能力、逻辑思维能力

4、积极主动、认真细致、责任心强,能承受较大的工作压力, 具备独立完成方案能力及能高效开展多项目管理

5、熟悉数据整理分析、熟悉报表制作和 PPT. 制作 等office办公软件操作;良好的英文书写能力, 有直播经验优先考虑

职能类别:文案/策划

公司介绍

关于屈臣氏
屈臣氏为屈臣氏集团旗下一旗舰品牌,业务遍布14个亚洲及欧洲市场,经营超过7,800家店铺,其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议,配以傲视同侪的多元化产品种类,令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员,是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉,为顾客奉上令人惊喜不断和物超所值的购物环境,从而赢得顾客高度信赖。

关于屈臣氏集团
屈臣氏集团于1841年在香港创立,现已发展成全球知名的国际保健美容零售商,在27个市场经营超过15,800家商店。每年,超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区,经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料,详情请浏览www.aswatson.com。

About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.

About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.

Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).

联系方式

  • 公司地址:广东省广州市越秀区东风东路761号丽丰中心18楼 (邮编:510600)