北京招聘

  

职位目标：

负责电商重点分销渠道运营管理工作，促进渠道动销及增长。

  

Responsible for the operation and effective management of e-commerce KA channels, and promote the sales growth, expand the brand power. 

 

主要职责：

  

1. 负责电商平台KA渠道销售运营（如网易考拉、天猫超市、天猫国际等），完成销售任务，发展与客户双赢关系；

2. 根据平台节奏及玩法，策划营销活动的推广定位和主题创意，制定详细推广方案及营销策略，并负责实施，推动生意增长；

3. 协助KA渠道每日运营工作，协调平台、品牌、经销商等内外相关部门与资源，保证日常销售及促销活动的良好开展，对渠道销售结果负责；

4. 定期统计销售数据，及时调整销售策略，并根据各项分析及时调整和提出建议，并对竞争对手的品牌、价位、活动进行研究，提出应对措施；

        

1. Responsible for EC KA channel sales and operation (Such as Kaola,Tmall, JD,etc.),

   Complete the sales target, and develop win-win relations with partners.

2. Planned the promotion and marketing strategies according to the rhythm of  the platform, good execution and drive the business growth.

3. Responsible for daily operation of KA channel. Coordinating relevant departments and resources inside and outside to ensure the good result of daily business.

4. Make regular sales data, Analyze competitors’ products、prices 、promotion to

   get a better sales strategy.

            

KPI：

  

经销商销售指标达成/Distribution sales target achieved

  

KA渠道销售额 /KA Channels sales performance

  

KA渠道库存健康度/KA Channels inventory

  

渠道活动执行效果/ Channels promotion effect ( UV,PV,Conversion,etc.)

  

职位要求：

Education: 本科以上学历/Bachelor degree or above

Languages: 具有良好的英语书写能力 Good command of written English

 Experience:

     1.      3年以上年相关行业（快消，母婴，保健品）电商运营经验，具有丰富的数据分析、销售策划及营销推广经验，若具有考拉或天猫超市运营经验优先考虑。

  2.      对互联网营销创意玩法熟悉，并有过相应的项目执行经验，例如社交媒体话题/事件炒作/KOL、明星或网红直播、H5互动活动、电商引流等；

  3.      富有团队合作精神、责任心强、很好的沟通协调能力、有全局观，能承受较大工作压力；

  1.     More than 3 years e-commerce operation experience(FMCG,Mum&baby care, health care category is preferred), rich experience in data analysis ,sales planning and marketing promotion.

  2.     Be familiar with internet marketing creative methods, such as media topic/KOL, H5, Content marketing ,etc.

  3.      Good team work , strong sense of responsibility, good communication and coordination ability, able to work under great pressure;  

美德乐于1961年由Olle Larsson先生在瑞士成立，通过科学研究和产品创新，美德乐从一个瑞士家族企业发展成了全球先进的吸乳器和医疗负压解决方案制造商。我们致力于通过基于科研母乳喂养医疗负压解决方案来提升人类的健康和幸福生活。美德乐提供全套母乳喂养解决方案，产品覆盖高端吸乳器、孕产内衣、乳房护理、母乳存储、清洁消毒和知识服务六大领域。

To us, caring is natural. It is life giving – and life changing.
于我们，关爱是我们自然而然和与生俱来的本能。它给予人类生命力 - 与时俱进又生生不息。
That’s why caring has always guided everything we do at Medela. As a family company, you could even say it’s in our DNA.
这种关爱持续引领着美德乐前进。作为一个家族企业，这也早已深深融入我们的DNA之中。
Over the last 60 years, our company has been devoted to the science of making the most delicate form of care simple, intuitive and effective. For those receiving care as well as those providing it.
在60多年的科研里，我们让这种关爱变得简单直观又行之有效。我们授人以鱼更授人以渔。
Our team is passionate about our commitment to Swiss quality and service, because we know that is how trust is earned.
我们承诺瑞士品质和服务，对此充满热忱，因为我们知晓这是赢得消费者信任的关键。
We understand the needs of moms and babies, patients and the professionals who dedicate themselves to their care.
我们悉心倾听了解每一位妈妈、宝宝、患者和医护专业人士的需求。
By advancing research and gaining deep insight of natural behavior, we develop forward- thinking innovation to nurture life for generations.
得益于长期科研和对消费者行为的深入洞察，我们不断进行前瞻性的创新，致力于造福下一代。
We care about the world around us and commit ourselves to advocacy, sustainability and you, to build a legacy that we all can be proud of.
我们关爱我们周围的世界，并以行动来实现我们的承诺 —— 倡导母乳喂养、可持续性发展、关爱个体，以打造我们引以为豪的品牌传承。
Across the difference stages of life, our products go beyond form and function. They heal, nurture health and build bonds. Building better outcomes through equal parts physics, compassion, engineering, and humanity.
在不同的人生阶段，我们的产品超越本身的形式与性能，它们帮助治愈身体、培育健康和建立亲密联结。结合物理学、工程学、人文博爱和倾心聆听来实现更好的成果。
Because we realized early on that the first step in caring is understanding.
因为我们知道，悉心理解、感同身受，是关爱的***步。
And we’ve been caring for moms and babies, patients and healthcare professionals for so long, we’ve turned it into a science.
长久以来，美德乐悉心关爱每一位妈妈、宝宝、患者和医护专业人士。
我们用爱启迪科技，用科技成就爱。