Tmall Operation Senior Officer
Clarins娇韵诗化妆品(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2020-12-25
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:20-30万/年
- 职位类别:电商经理/电商主管
职位描述
E-COMMERCE SALES AND OPERATION
? Achieve sales target with close cooperation with cross-function team, TP and Tmall.
? Partially lead and monitor each campaign to ensure sales achievement. Foresee the potential business risks and offer optimization plans.
? Provide analyses and action plans based on KPI relating but not limited to sales performance, traffic, conversion, AOV, and consumer behavior.
? Optimize daily operations leveraging multiple resources (sales reports, merchandising reports, campaign report, consumer insight …)
? Customize merchandising plan including promotion mechanism, special offers, consumer approach…) in line with marketing calendar, competitors benchmark and Tmall market trend.
? Flexibly adjust promotional actions and product sets in line with brands’ profitability objectives and stock constraints
? Work closely with the Marketing Product Manager, Supply Chain, Trade marketing and CRM to maximize business potential.
? Update rolling sales forecast, especially for campaign launches, sampling and promotional items (GWP…) based on stock and sales trend.
E-COMMERCE DIGITAL MARKETING – ACQUISITION & RETENTION
? Customize ROI-based consumer acquisition project via Alimama investment and Ali tools (直通车, 智钻, 淘客, 客户运营平台, Databank)
? Provide E-commerce communication optimization based on KPI performances to improve click rate and conversion rate.
? Coordinate localization and creation of digital assets and optimize consumer journey.
? Support digital marketing to pitch Tmall IP.
职位要求:
1. 4 years+ previous experience in e-commerce, better related to Beauty, FMCG or TP
2. Bachelor degree in marketing, business, or similar field and/or equivalent professional experience
3. Bilingual Chinese & English
4. Solid operation skills and savvy for digital marketing
5. Strong analytical skills, advanced excel skills and proficiency in MS Office
6. Organized, self-starter and able to multi-task & work under pressure
Proactive team player with strong communication skills
职能类别:电商经理/电商主管
公司介绍
在全球高端护肤品市场激烈的竞争中,娇韵诗位居一线行列。随着品牌的蓬勃发展,2022年,我们即将迎来全新的高端产品线。于此同时,我们也将启动全国首批高端产品线美容顾问的招募计划。这里有进阶的职业发展、更具竞争力的薪资和更完善的产品培训。优秀的你将成为品牌发展的见证者,高端产品的先行体验者和肌肤之美的传递者。
传承经典,持续创新。加入娇韵诗,与我们一同,向美而行。
联系方式
- 公司地址:上海市静安区南京西路1601号越洋广场2005-2008 (邮编:200040)
- 电话:13761169311