北京招聘

1.Strategy, Planning & Budget

• Develop and implement a premium CRM/sCRM Strategy, to deliver high levels of engagement, help understand customer’s needs, improve CRM/sCRM performance and drive commercial value and creative content output that is securing local business needs and line with the Global directions ensuring One Global Brand

• Safeguard omni-channel experience and that the action plan is seamless and consistent throughout all touch points, Retail, Online, WeChat and Website etc.

• Set and execute annual plan with clear priorities, KPIs and measures to maximize effectiveness and ROI

• Oversee CRM/sCRM calendar to ensure that all activities are on time and on budget. Manage budget tracking, set clear KPI and post-campaign ROI evaluation.

• Be updated on new trends and explore new innovative opportunities to maximize and drive commercial and brand value

• Analyze and evaluate the strategy and plan implemented, including a comparison with competitor’s, to define results achieved, propose improvements and benchmarks for futures plans and activities

• Communicate and provide insight and input on the plan to local team as well as the HQ to exchange best practices

2. CRM/sCRM tools and Database Management

• Ensure the operational implementation and execution of CRM/sCRM campaigns

• Be a key user for the CRM/sCRM tools and master the local tools, database and their evolutions

• Continuously monitor locally client data capture, ensure data quality and cooperate with digital manager, retail team and ecom team to ensure data capture targets are met

• Prepare and update and CRM/sCRM reports and analysis of all activities (KPIs, client segmentation, profiling, data capture etc) for local team and the HQ

• Perform and coordinate CRM/sCRM tool training and provide regular updates

• Ensure high level of security for customer data (process, rules, controls, training etc.) to ensure compliance with internal audit guideline and China legal environment

3. Affinity Partnership Development & Management

• Detect cooperation opportunities and develop affinity partnership that will offer valuable services or products, enhancing the brand and improving customer relationships and that is in line with the HQ directions

• Establish and build good relationship with selected partner(s)

• Define and execute the action plan for partnerships

• Monitor KPIs and ensure premium output

• Lead the seasonal treatment for main holiday occasions

4. Collateral Materials Creation and Coordination

• Develop and Coordinate loyalty development tools (publication mailing, digital tools emailing, cards, gifts, invitations to events) that will increase both commercial and brand value

5. Content Creation

• Develop local adapted content, focus on premium creative content output and make sure appropriate merchandise is being selected.

• Secure all local communication content is of premium quality and according to the guidelines

Requirements:

• Bachelor’s Degree or above in relevant field

• Minimum 5 years working experience in luxury retail / fashion / cosmetics industry, specialized in CRM / sCRM/ digital marketing

• Ability to work both operational and strategic with a goal-oriented and entrepreneurial mindset

• ？ Hands on experience and proficiency in CRM and business intelligence tools; applied analytics sensibility with proven ability to make profitable decisions based on data

• Strong project management and time management skills with focus on execution and implementation

• Highly self-motivated, analytical, with sharp attention to detail

• A strong commitment and a natural interest and in-depth knowledge of CRM, sCRM, and digital trends.

• Positive attitude and a good team player, at ease with matrix organization and with a “neverstoplearning” mindset.

• Fluent in Mandarin and English, both written and spoken

About Aventura

Aventura is a China-focused Market Partner and Brand Accelerator that offers holistic business solutions to launch, manage and grow consumer businesses in China. We help international clients with localization and transformation in the China market, leveraging expertise in crucial business sectors such as Omni-channel distribution, E-commerce, Digital Marketing, Market Research and Logistics solutions.
  
The group was established over a decade ago by Nordic serial entrepreneurs and investors who come with over 50 years of experience growing and investing in business in China. We are based in Shanghai with a team of 80 professionals from diverse cultural backgrounds, and satellite offices in Hong Kong and Stockholm.

  Aventura Group专注于中国市场，是境外企业谋求发展的可靠合作伙伴。我们是在中国市场进行企业孵化并帮助国际品牌实现可持续发展的专家。我们为消费品行业客户在本地化和数字化革新方面制订战略方案并负责全面落地，领域涵盖全渠道零售、电商管理、数字营销、市场调研和物流方案等。

  Aventura Group 成立于2011年，由几位在中国市场有着多年商业和投资经验的北欧企业家创建。集团总部位于上海，在中国香港和瑞典斯德哥尔摩设有分公司。我们拥有一个具备多元文化背景、多专业领域人才的国际化团队。