Digital Solution Manager
复盛品牌管理(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2020-10-04
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语良好
- 职位月薪:20-35万/年
- 职位类别:市场企划经理/主管 市场通路经理/主管
职位描述
- Take the responsibility to promote direct and indirect e-comm to achieve overall sales target
- Develop e-commerce MKT/ Trade Marketing strategy and budget management, to achieve the e-commerce business objectives. Work closely with Brand Marketing Team to ensure e-commerce MKT strategies is integrated into Brand Strategies
- Work closely with the other functions (Merchandise, Retail, Wholesale) in developing regular/seasonal promotion calendar, and track the implementation.
- Lead the Content Development for seasonable new product launch and promotion for online campaign. Work closely with online retailers to ensure brand equity is properly represented
- Plan, analyze and optimize the spending on campaign & channel to meet the overall e-commerce KPIs and Sales Target with reasonable Return on Investment (ROI). Supervise and monitor TP implementation and results.
? Search Engine Optimization/Search Engine Marketing / Cost-per-Sales / Email Newsletter / Display Advertising
? Drive performance for Marketplaces and Brand Sites
- Support and integrate Brand Digital Marketing Strategy including but not limited to CRM program, Social media campaign, etc.
- Manage the online seeding(non-PR part)
- Other assignment from manager.
Needed Competencies
- Strong digital planning and management skills, highly organized and detail oriented
- Strong understanding/experience of online business channels (Tmall, etc.)
- Good commercial & consumer sense that drives business
- Deep understanding and insight on digital dynamic in China market
- Proactive, enthusiastic, committed with a "can-do" attitude
- Good analytical skill and team work spirit
公司介绍
复星时尚集团旨在管理复星旗下时尚行业资产,其中包含 St John Knits、Caruso、Wolford、Lanvin 和 Tom Tailor。与此同时,乘中国消费市场的强劲势头,进一步投资全球旗舰品牌。复星时尚集团由运营和投资专家团队组成,在投资和运营国际品牌领域拥有丰富经验。复星时尚集团相信通过品牌建立、新产品研发、战略联盟、打通新渠道、新市场等战略部署能够实现品牌长久价值。 复星时尚品牌管理公司(Fosun Fashion Brand Management),致力于拓展大中华地区业务的品牌提供全面的管理服务,包括零售和批发,商品销售,市场营销和沟通管理,以及提供人力资源和完整的后台支持。
联系方式
- 公司地址:上海市中山东二路600号外滩金融中心S2幢28楼 (邮编:200010)