北京招聘

Scope of the Role:

The job holder will be responsible for the campaign management including client communication management and engagement model of Priority Banking clients. He/she will work with stakeholders to increase the brand awareness of Priority Banking and improve client experience at all online and offline touch points to drive Priority Banking segment growth both in terms of client number and revenue contribution.

   

Key Responsibilities/Challenges:

• Design and implement Priority Banking client value proposition to meet the financial and non-financial needs of the target clients in our market
• Develop CVP alliance with brands of similar market positioning for privileged offerings to QPC clients, aiming to engage client at minimal cost to the bank and to further enhance clients retention      
• Implement Priority Banking signature programs and campaigns to sharpen our competitive edges with support from Marketing team to ensure effective promotion of the Priority Banking brand and of campaigns via external advertising, direct marketing, online marketing, in-branch collaterals and internal communications
• Develop regular communication plan via multi communication channels to enhance portfolio engagement
• Develop effective client engagement model and contact strategy by working closely with Retail Analytics to retain and deepen relationship      
• Supervise the timely tracking and analysis of campaign conversion (both acquisition and portfolio) to understand key drivers of success rate and to improve campaign effectiveness         
• Ensure adequate communication and effective training are delivered timely to all channels on our value proposition, tactical offers as well as specific campaigns mechanics, etc. from time to time
• Initiate and collaborate with stakeholders on programs and processes to improve clients experience, maintain and drive continuous improvement upon stakeholder’s feedback
• Undertake competitor benchmarking, customer research and frontline feedback on a continuous basis to gain deep insights into customer needs and market trends
• Prepare business proposal including financial projections and campaign evaluation analysis with business insights

    

Selection Criteria:      

• Bachelor degree at least with major in Business / Finance / Marketing
• Solid working experience in banking / financial services / consulting / FMCG
• Good business acumen and attention to details
• Creative and open-minded
• Committed and hardworking
• Good interpersonal skills, able to communicate with all levels in an organization
• Fluent spoken and written English / Mandarin
• Proficiency in Microsoft Office software

  
  渣打是一家领先的国际银行集团，业务网络遍及全球59个最有活力的市场，为来自142个市场的客户提供服务。渣打网络与“一带一路”沿线市场的重合度超过75%。渣打的使命是利用独特的多样性促进商业繁荣和增进人类福祉。渣打的文化传承和企业价值都在品牌承诺-- “一心做好，始终如一（here for good）”中得到充分体现。
  
  渣打集团有限公司在伦敦及香港的交易所上市。
  
  作为扎根中国历史最悠久的国际性银行之一，渣打从1858年在上海设立***分行开始，在华业务从未间断。2007年4月，渣打银行（中国）有限公司成为第一批本地法人化的国际银行。目前，渣打中国的营业网点已覆盖近30个沿海和内陆城市，充分显示了渣打对中国市场的长远承诺。
  
  2021年，渣打银行赢得来自政府、行业机构和媒体颁发的诸多奖项和荣誉，包括： “一带一路”绿色投资原则能力建设领袖奖、广东省金融创新奖三等奖、债券通优秀做市商、CIPS跨境支付结算卓越参与者、《澎湃》年度外资银行、《华尔街见闻》年度卓越外资银行、《彭博商业周刊》年度银行卓越大奖、《21世纪经济报道》卓越大湾区银行、《金融界》杰出风险控制管理奖、《经济观察报》年度卓越零售银行、《界面》年度臻善企业、财富管理获《证券时报》ESG实践天玑奖、《贸易金融》***供应链金融银行、《亚洲银行家》中国***顾客忠诚度项目/应用奖、The Assets***交易银行、***流动资金管理银行、“国际金融论坛”全球绿色金融创新奖、“中国企业社会责任国际论坛”金蜜蜂企业、智联招聘中国年度优选雇主等。