Retail Marketing Manager
复盛品牌管理(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2020-09-17
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 语言要求:英语熟练
- 职位月薪:25-45万/年
- 职位类别:市场通路经理/主管 市场企划经理/主管
职位描述
Responsibilities:
1. Develop Master Plan of retail marketing activities
- Co-develop Annual trade marketing strategy and calendar
- Develop trade marketing calendar by channel / key customers
- Control and monitor trade marketing spending
2. Develop and execute Retail Marketing Program
- Program design
- Mechanic design – out/in mall Advertising / GWP / etc.
- Content control - Theme, KV, DP, Rd-show, Digital, SMS, CRM
- Internal Communication & Coordination –sales / finance / logistic/ etc.
- Logistic delivery arrangement: POP, GWP
- Progress Monitoring
- Report collection and analysis
3. Retail Store Project Management
- Lead Annual planning of store project – Store profile, # of store, budget, calendar, etc.
- Coordinate the execution between other teams
- Monitor development and progress
Competency Required:
- Solid retail marketing experience in fashion / sports / apparels & FW
- Strong analytical and planning skills
- Commercial savvy with P&L mindset
- Good communication and influence skills
- Manage the ambiguity
公司介绍
联系方式
- 公司地址:上海市中山东二路600号外滩金融中心S2幢28楼 (邮编:200010)