北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌经理招聘

Product Manager

灵北(北京)医药信息咨询有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:制药/生物工程

职位信息

  • 发布日期:2020-09-08
  • 工作地点:北京
  • 招聘人数:1人
  • 工作经验:8-9年经验
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:40-50万/年
  • 职位类别:产品/品牌经理

职位描述

工作职责:

- Planning

? Produces and propose to Marketing manager on Product Plan for the product as input to the Annual Business Plan including SWOT analysis, marketing strategy (focusing on both product and disease management involving doctors), objectives, promotional activities and budgets.

? Promotes originality and creativity in all activities to enhance product performance and continued improvement against key success criteria.

? As part of the business planning process, develops strategic and operational plans and budgets at all levels and in line with international guidelines, to support the achievement of business objectives.

? Reviews and plans to ensure that the organisation and allocation of resources is effectively and efficiently utilised to achieve business objectives,

? Establishes effective processes for the deployment, communication, implementation, control and review of plans and budgets at all levels,

- Implementation

? Manage all activities in the Product Plan according to company procedures, (including both internal and external resources) within agreed deadlines and according to company system and processes e.g. project management.

? Collaborates with and supports the sales force via training, detailing materials, market analysis and research, client support, territorial management to achieve sales targets and marketing objectives.

? Contact with medical decision-makers and opinion leaders according to agreed targets, to gain market feedback as it applies to promotion strategy, project management and relationship marketing.

? KOL management to get endorsement and support from them

- Administration and Reporting

? Carries out all administration according to company policies and procedures e.g. expense reports.

? Prepares monthly reports according to reporting guidelines and departmental standards.

? Preparation and communication of marketing information to sales force during cycle meetings.

- Human Resources

? Recruits, trains and develops effective personnel for the brand team

? Implements effective people performance management systems to achieve high employee satisfaction,

? Identifies training and development needs on a regular basis and evaluates the effectiveness and validity of activities undertaken

任职要求:

- Experience in the field of pharmaceuticals more than 5 years.

- At least 2 – year experience of leading a brand in multinational company, background with CNS MKT experience will be preferable

- Academic training (University degree)

- Knowledge of English

- Microsoft Office skills


职能类别:产品/品牌经理

公司介绍

COMPANY PROFILE
Lundbeck in Brief
Lundbeck is a global pharmaceutical company specialized in psychiatric and neurological disorders. Lundbeck was founded by Hans Lundbeck in 1915 in Copenhagen. For more than 70 years, we have been at the forefront of
research within neuroscience. Our key areas of focus are Alzheimer's disease, depression, Parkinson's disease and schizophrenia.

Our approximately 5,000 employees in 55 countries are engaged in the entire value chain throughout research, development, manufacturing, marketing and sales. Our pipeline consists of several late-stage development programmes and our products are available in more than 100 countries. We have production facilities in Denmark, France and Italy.
Lundbeck in China
Lundbeck established its affiliate in Beijing in 2007, formally started the commercial operation in China. Our focused four disease areas are depression, schizophrenia, Alzeimer’s Disease and Parkinson’s Disease. We are establishing Lundbeck as a strong and independent CNS leader in China by improving the lives of patients. We stay true to our principles: focused, passionate, and responsible.

In the past years, Lundbeck China has been dedicated to increase CNS awareness and education in psychiatry and neurology, and launched a number of disease education programs and academic exchange projects. Lundbeck is also highly committed to contributing to the development of China's healthcare career and public hospital reform, and supporting the healthcare and hospital management capacity-building and academic exchanges, and hopes to eventually serve the continuous improvement of medical treatment quality and patients’ satisfaction.

Vision
We strive for global leadership in psychiatry & neurology by improving the lives of patients.

Principles
We are focused, passionate & responsible.

Our disease areas and solutions
Alzheimer’s Disease
Parkinson’s Disease
Depression
Schizophrenia



公司介绍
灵北概况
灵北公司是一家专注于精神及神经系统领域的全球性制药公司。灵北拥有超过70年在神经科学领域的最前沿的专业研究经验。我们关注的疾病领域为抑郁症、精神分裂症、阿尔茨海默病及帕金森病。

我们在全球范围内拥有员工5000余人,业务遍及全球55个国家,拥有从研究、开发、生产、到市场推广完整的医药价值链。我们的新产品有很多已进入后期开发,产品遍及全球100多个国家。我们在丹麦、法国和意大利拥有生产工厂。

灵北在中国

灵北于2007年在北京成立中国分公司,正式进入中国。灵北中国专注于抑郁症、精神分裂症、阿尔茨海默病和帕金森病四个疾病领域,以不断改善患者的生命质量为己任,为成为中国精神及神经疾病领域的领导者而不懈努力。我们以专注、激情与责任为工作准则。

多年来,灵北中国始终致力于精神和神经系统领域的知识普及和教育,推出了多个疾病教育项目和专业学术交流项目。公司积极关注中国医疗卫生事业的发展和公立医院改革,为卫生管理及医院管理人员的能力建设和学术交流提供公益支持,旨在医疗质量的持续改进和患者满意度的不断提升。
愿景
我们以不断改善患者的生命质量为己任,为成为全球精神、神经疾病领域的领导者而不懈努力。
工作准则
灵北公司以专注、激情、责任为工作准则。
专注的疾病领域
阿尔茨海默病
帕金森病
抑郁症
精神分裂症

联系方式

  • 公司地址:朝阳区东大桥路9号北京侨福芳草地大厦A楼12层03-06单元 (邮编:100020)
  • 电话:13552704571