北京招聘

Our client is a top German mechanical company.

Main responsibility:
1. Lead regional product launches:
Define copy strategy, communication concept, packaging concept, launch packaging, push and pull
elements;
ensure the on-time delivery of launch material according to project schedule;
2. Manage regional campaigns and promotion activities:
Liaise with managers in sales and product management as well as relevant power tool departments to develop campaigns (incl. dealer trips, Internet) that will help them to achieve their sales goals, define activity objectives, recommend choice of media, and allocate internal and external resources so that campaigns / promotions are effective, economical, and appropriate for their intended audience;
evaluate effectiveness of the commercialization activities and change actions if necessary;
3. Manage digital media:
Collect requirements and specifications to implement information and communication systems, such as databases, internet portals, print/online catalogues etc.;
Monitor technical and professional process;
4. Select and manage relationships with external service providers:
Control timelines of brand activities with service providers and specialized divisions;
Recheck results according to specifications and if necessary, ask for corrective actions;
5. Control your budget:
Keep the defined budget, oversee the given budget;
Monitor the cost and effectiveness of project activities to optimize resources, prioritize spending, and maintain professional standards;
6. Develop and optimize brand strategies / brand portfolio:
Support Asia Pacific Regional Business Units' growth targets and objectives based on a well structured and optimized brand portfolio in the Do it yourself, professional and industrial channel;
7. Lead, direct, evaluate and develop a team of brand managers.

Industry:
sales and marketing function, preferably for tools, industrial products or in the fast moving consumer goods industry.

Skill:
1.Strong analytical, solution oriented, conceptual mindset;
2. Entrepreneurial, results oriented;
3. Excellent communication & organization skills;
4. Ability to work under pressure.

www.randstad.cn