北京招聘

Roles & Responsibilities 

-Innovation and trend analysis for global brand and product development relevant for Ford product-cycle plan and global tasks.

-对全球品牌和产品的创新和发展趋势进行研究和分析，来支持福特的全球目标和产品周期发展。

-Automotive benchmarking and ICT (Information & Communication Technology) competitive analysis to compose guidance supporting the Ford Design team to develop and define future Ford DNA Exterior / Interior / CMD attributes/ HMI….

-对汽车行业相关指标进行分析（信息，技术），来帮助设计团队确定在DNA，内外饰，人机交互等方面的设计方向。

-Develop conceptual design imagery to inform global marketing and design teams on the key value proposition, product characteristics and formulate design narratives.

-创作概念相关设计，向全球市场和设计团队展示目前设计的价值，产品特征，设计故事等。

-Outline potential design trends, which could influence concept and content of future products and incorporating the observations into a visually compelling design presentation.

-概述潜在的设计趋势，把可能影响未来设计的点具体化。

-Work multi-disciplined and collaboratively with the design team and other skill teams.

-和设计团队以及其他相关的团队紧密合作。

-Design feed into ongoing program work.

-总结研究结果并反馈给具体的设计项目。 

Qualifications & Skills Required 

-Understand customer needs and wants and can define potential customer expectations translating them into new technology areas such as user experience and connectivity.

-理解消费者需求并发掘新的潜在的需求。

-Proven ability in analysing external trends to develop and deploy coherent strategies.

-有把外部需求转换成合理的战略的能力

-Proven ability to develop design concepts and illustrate them through mood boards, sketches and renderings. 

-有作图，渲染等相关经验。对创意设计知识，流程熟悉。

-Demonstrate working knowledge and collaborative co-creation work.

-Ability in utilizing multi-media tools and create immersive presentation experience.

-能够运用不同的工具来创造沉浸式的展示，

-Knowledge of visualization and multi-media tools such as Photoshop, Illustrator, After Effects, VRED, Speedform, Alias.

-熟练运用以下软件Photoshop, Illustrator, After Effects, VRED, Speedform, Alias.

-Knowledge of Microsoft Office Applications (Power Point, Excel and Word).

-熟练运用微软Office办公软件（Power Point, Excel以及Word)。

-Fluent/erudite English language skills.

-流利的英文书面及口语沟通。

公司宗旨
打造更美好的世界，让每个人自由移动，追逐梦想
OUR PURPOSE
To help build a better world, where every person is free to move and pursue their dreams.


福特汽车公司作为全球汽车企业之一，提供包括设计、制造、销售高品质的轿车、SUV、卡车、电动车型、林肯品牌豪华车型及相关售后服务，并以先锋创新的品牌精神与Ford+发展计划为指导，建立全时全方位的新型客户关系，重振汽车业务，引领电气化革命，全面推进企业现代化，利用智能网联软件、数据和服务，不断提升客户体验。

今年正值福特汽车公司成立118周年之际，福特秉持“打造更美好的世界，让每个人自由出行，追逐现梦想”的宗旨，到2025年底在电气化业务方面全球投入300亿美金，ALL-IN电气化，并已成立全新电池创新中心Ford Ion Park，投资研发固态电池。面向L4级别自动驾驶，福特第四代自动驾驶测试车已上路，Blue Oval智能科技平台，携手苹果、亚马逊和百度等，打造更智能的生态系统。在Ford+发展计划的指引下，福特汽车正在驶入新的发展之路。