北京招聘

Primary Responsibilities
- Provide digital and social media strategy consultancy services to both external clients and internal colleagues
- Develop and roll out integrated digital and social media strategy
- Identify new business opportunities and participate in digital / social media new business development from both existing clients or new prospects
- Manage the execution, measurement and reporting of digital and social media campaigns
- Develop and manage budgets
- Product development, including the identification and management of local digital suppliers and partners
- Keep on top of digital and social media trends, and assess new technologies to determine their fit for client needs
- Direct local agency staff in the use of digital / social media research and engagement strategies and techniques
- Develop and implement a training curriculum on digital / social media for clients and agency staff
- Contribute to agency regional and global digital marketing and PR activities, including speaking engagements, trade media articles etc.

Reporting
A. Supervision
Reports to Digital Strategy and Insights Lead, China.
B. Internal Communications and/or External Vendors
Works with agency staff, clients, internal service departments and external vendors.

Requirements
- [MUST] Entrepreneur with strong passion in building digital and social media driven business opportunities
- Significant new business development experience (ideally from digital agency or consultancy), with the ability to negotiate, sell and close business agreements
- Demonstrable passion, understanding and track record of developing digital marketing and social media strategies, campaigns and programmes and measuring and analyzing their effectiveness
- Fluent Chinese language speaking, writing and reading skills, with English language proficiency
- Strong research and planning background, gathered at PR, advertising or interactive agencies
- Strong business experience, including financial management, planning and reporting
- Team player with excellent communications and interpersonal skills
- Good understanding of Public Relations; experience of working in a PR agency is useful though not essential
- Considerable work experience in mainland China is preferred

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 84 affiliate offices, together operating in 109 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.


关于博雅公关：
博雅公共关系有限公司 (www.burson-marsteller.com) 成立于1953年，是全球领先的公共关系和传播咨询公司。 公司在公共关系、公共事务、企业声望、危机管理、广告以及数字战略等众多领域向客户提供战略咨询和项目施行服务。博雅公关在全球6大洲108个国家开展业务，设有73家事务所及83家附属事务所，并共同组成博雅公关全球无缝隙合作网络。博雅公关是全球领先的传播集团WPP（纳斯达克股票代码：WPPGY）旗下子公司。更多信息请点击：visit.bm.com。