北京招聘Marketing Manager市场经理 (职位编号：30700422)

Marketing Manager市场经理 (职位编号：30700422)

诺德安达

公司规模：1000-5000人
公司性质：外资（欧美）
公司行业：教育/培训/院校

职位信息

发布日期：2020-11-10
工作地点：北京
招聘人数：1人
工作经验：5-7年经验
学历要求：本科
职位月薪：2.5-3万/月
职位类别：市场/营销/拓展经理

职位描述

Key Responsibilities:

- Support the DAM and Regional Head of Marketing to define the USP of the school within Nord Anglia Education brand context.

- Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral.

- Implement NAE brand and campaign materials in the school.

- Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey.

- Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.

- Execute the school content strategy across all school communication channels including News & Blogs and social media.

- Develop the Photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality.

- Build the school online community through social media, driving both followers and engagement (shares and comments).

- Ensure that all current parents are kept up to date on school news and information.

- Working with the School DAM, lead the PR and media strategy for the school.

- Support the School DAM to develop the annual marketing plans for the school aligned to the regional marketing plan.

- Lead the development and execution of event management procedures to ensure all events are executed efficiently and effectively.

- Work with the School MAC team and Regional office on any other Marketing related activities as required.

- Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.

- Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

Required Qualifications:

- Bachelor’s Degree

- Minimum 5 years working in a marketing team/environment (agency or client side)

- Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures

- Strong leadership skills

- Experience of having managed a team

- Experience of having worked within a service delivery sector, education sector experience a bonus

- Experience of brand equity development

- Experience of campaign development including creative materials

- Good analytical skills and evaluation of ROI, KPIs

- Outstanding written and verbal communication skills in English

- Creative and technical thinking ability

- Self-motivated, flexible and adaptable to different tasks at hand

- Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure

- High level of integrity

What we offer:

As a member of the Nord Anglia Education family of schools, joining our team means you will be a part of networked admissions and marketing team where ideas, learning and best practice are shared. This vibrant cross border exchange and collaboration is encouraged and supported at every level and is exciting to be a part of. The role offers a challenging and diverse full-time position in a dynamic and growing school. We offer the exciting opportunity to help showcase the stories of our students and support our community to be a fun and inviting place for all our families.

职能类别：市场/营销/拓展经理

公司介绍

诺德安达教育集团是全球领先的高端学校经营者。我们在中国、欧洲、中东、东南亚及北美等25个国家经营管理着55所高端学校（包括战略合作模式下开办的学校），并在这些学校中为超过5万名学生提供高品质的教育。我们主要服务于年龄段从幼儿园至中学毕业的学生群体(K-12)。我们所有的学校奉行同一理念：对我们的学生、员工及学校大家庭抱有热望，志在高远，并在这一理念的推动下奋力前行。

每一位家长都希望给予孩子最优质的教育，在通往这一目标的道路上我们与您同行。诺德安达教育立志为学生提供超越传统、拥有更为广阔视角的一流教育。我们在全球名声斐然，这帮助我们吸引了来自世界各地优秀的人才。我们为学生创造多元化的学习机会，激发他们的学习热情。

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联系方式

公司地址：东风东路761号丽丰中心
电话：13916743704