北京招聘

Key Purpose of the Job:

The position’s ultimate goal is to build The North Face to be the #1 Outdoor Brand in East Territory. Your role is to inspire, equip and enable the next generation of “Explorers” – to build an immersive, consumer centric and service led retail experience - to spark curiosity for adventure and to ensure they understand the latest product innovations that will help them achieve their goals.

He/she will support the Retail Brand Director to ensure development and implementation of winning brand and retail brand strategies for East Territory, China.

The scope of the role encompasses leading a fully integrated retail team with 3 major functions and dedicated people in – visual merchandising, store design and supported by a customer loyalty program. You will be leading a function with complete integration of the consumer funnel from Intention to Purchase.

Success in this position requires close collaboration and communication with the various business functions: internal RBE, marketing, SALES, Merchant, BPO, and well manage suppliers.

The focus of his/her scope will

1. Roll out and implement of retail 2.0

2. Elevation of retail brand standards to world class

3. Implementation of standards and guidelines / best practices from global & region

4. Developing retail stores as the onramp to membership acquisition and loyalty

5. Transformation of retail staff to a “exploration mindset” and to lead a life of exploration

Key area of responsibilities:

Responsible for the total retail end in mind vision for the territory. This is retail leadership role that

drives innovative consumer experiences within the territory – this includes strategic local insight & execution of

1. Marketplace Transformation Strategy 2. Retail Brand Experience 3. Visual Merchandising 4. Store Design.

1.Marketplace Transformation

- Key partner with the East territory business team to transformation for the marketplace based on trade zone mapping, store tiering, store segmentation, staff training

- Ensure that the implementation is correct in accordance with the established guidelines of the APAC headquarters (VM / RM / SD) and is consistent with the strategic requirements

2.Retail Brand Experience

- Develop a local retail seasonal calendar to support seasonal territory differences to maximize the consumer relevance and seasonality and deploying resources for implementation of key brand and seasonal categories plans across the territory

- Maintain close communication and good cooperation with territory marketing team, territory partners, territory DTC, territory DTP and assist the business team to improve store performance.

- Responsible for quality & management of community activations / events / communication within stores in the territory.

3.Visual Merchandising

- Responsible for managing and directing territory visual merchandising including assortment plan & fixtures blocking for every single store in the territory

- Apply the APAC VM guideline for all the seasonal campaign execution, store presentation

- Responsible for bootcamp in the territory and daily training for both DTC and DTP’s doors

- Partner with APAC VM team for the sales meeting showroom set up

4.Store Design

- Apply the APAC store guideline for all the store opening, store closing and store renovation in the territory

- Review all drawings & layout, zoning plan, SKU architecture and capacity plan for all the stores in the territory.

- Responsible for the implementation of store opening from partnership with business development team to location identification, store design, onsite construction.

- Support APAC store design team for sale meeting setup and manage the territory team

Developing High Performing Teams

- As a purpose led, performance driven company, to encourage team experience wild places, spark the curiosity, dare to disrupt, create community and lead with integrity.

- To fully apply the brand values and use VF guiding principles as the filter for decision making.

- Lead, Coach & Develop a high performing retail brand experience team with a strong bench

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Required Competencies:

1. Retail brand experience with focus on retail marketing, visual merchandising and store design, at least be expert in 1-2 functions and principle understanding of other functions.

2. Integrated consumer activation and retail experience

3. Hands on experience, coaching and training team

4. Proactive on own and leading local enhancement project

5. Strategic planning, balancing biz and budget on hand

6. Team leadership and development

7. Presentation skills

Major Challenge:

1. High EQ in working with cross function/cultural partners

2. Understanding of outdoor and modern outdoor

3. Leadership Experience in managing complex organizational matrix (Territory to Region)

4. Possess a creative mind, yet systematic and detail minded with well organized personality with good analytical and execution skills

5. Excellent interpersonal and communication skills (oral and written), a leader as well as a pleasant team player

美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

 美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most.

We connect our deep sense of Purpose with our relentless drive to succeed to create value for a broad set of stakeholders.

Everything we do – from the products we make to the actions we take – is about enabling people to live sustainable and active lifestyles.