Assistant Marketing Manager
华特迪士尼（上海）有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：娱乐/休闲/体育
职位信息
- 发布日期：2014-04-30
- 工作地点：上海
- 招聘人数：1
- 职位类别：市场/营销/拓展经理
职位描述
Job Posting Title Assistant Marketing Manager
Job Description Since the debut of Mickey Mouse in 1928, Disney has been the leading family entertainment company worldwide. Disney has developed a strong affinity with Chinese families and audiences through the core values that permeate all of our content: trust, decency, optimism and quality. Our journey in China began in the 1930's with the debut of the animated film Snow White and the Seven Dwarfs to Shanghai audiences. Today, local teams work to continually deliver a mix of international content and locally relevant, rich storytelling.
We are committed to being the number one family entertainment brand in China as we continue to focus on investing and growing the Disney brand in the China market. Today, our Disney family is expanding, with significant growth in many of our businesses such as Disney English, Disney Stores, and the Shanghai Disney Resort, targeted to open at the end of 2015.
Now you may have the opportunity to open a new chapter in your life with a career at Disney. Join the talented team that develops, delivers and supports unparalleled creative content to audiences around the world. Share your expertise, skill and commitment to excellence with us, and be a part of Disney's future.
The Assistant Marketing Manager will be responsible to develop and implement consumer marketing strategies and plans for China's TV branded content, currently the key being Disney Dragon Club (DDC), to build it as one of the best kids TV destination in China. He/she will also support nurturing priority franchises, and providing support to cross-BU teams, to ultimately help accelerate business growth in China. This requires working closely with the China TV branded content team and other internal TV teams across Greater China, as well as all other Business Units and corporate functions. Plus, it also requires managing external relationships including vendors and partners, while keeping abreast of the market landscape and development.
Responsibilities · Develop and implement the integrated consumer marketing and communication plans to build the brand and awareness of DDC as one of the best kids TV program in China
· Develop and implement the integrated consumer marketing and communication plans to support DDC's ad sales/sponsorship and key accounts/partnership
· Work closely with cross BU's to develop and implement synergy and franchises-support marketing programs
· Establish and sustain good working relationship with related press and media outlets
· Manage agencies to deliver quality work on time
· Manage consumer marketing budget
· Prepare presentations to the management team, other BU's, or other functional teams as required
· All other relevant marketing and communication works
Basic Qualifications · Minimum 5 years working experience, in marketing or agency account servicing related field
· TV or media experience is a must
· Extensive experience in dealing with marketing/ad agencies
· Demonstrate the ability to develop and implement marketing programs, as well as strong communication skills with cross functional teams and different stakeholders
· Strong planning and execution skills to drive results.
· Capability of multitasking and managing several projects concurrently with minimum supervision
· Communication skills: persuasive and convincing both in oral and written
· Problem solving skills: able to resolve issues independently and communicate solutions effectively
· Analytical skills: able to provide sound recommendations based on good understanding of different BUs' needs, China market landscape, trends and consumer insights
· Professionalism and integrity
· A good team player
· Perform well under pressure
· Fluent spoken and written English
· Excellent written Chinese
· Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
Preferred Qualifications Bachelor's degree, prefer in Business Administration, Marketing, Management or related field
For more information, please APPLY FOR THIS JOB in our official recruiting website.
Job Description Since the debut of Mickey Mouse in 1928, Disney has been the leading family entertainment company worldwide. Disney has developed a strong affinity with Chinese families and audiences through the core values that permeate all of our content: trust, decency, optimism and quality. Our journey in China began in the 1930's with the debut of the animated film Snow White and the Seven Dwarfs to Shanghai audiences. Today, local teams work to continually deliver a mix of international content and locally relevant, rich storytelling.
We are committed to being the number one family entertainment brand in China as we continue to focus on investing and growing the Disney brand in the China market. Today, our Disney family is expanding, with significant growth in many of our businesses such as Disney English, Disney Stores, and the Shanghai Disney Resort, targeted to open at the end of 2015.
Now you may have the opportunity to open a new chapter in your life with a career at Disney. Join the talented team that develops, delivers and supports unparalleled creative content to audiences around the world. Share your expertise, skill and commitment to excellence with us, and be a part of Disney's future.
The Assistant Marketing Manager will be responsible to develop and implement consumer marketing strategies and plans for China's TV branded content, currently the key being Disney Dragon Club (DDC), to build it as one of the best kids TV destination in China. He/she will also support nurturing priority franchises, and providing support to cross-BU teams, to ultimately help accelerate business growth in China. This requires working closely with the China TV branded content team and other internal TV teams across Greater China, as well as all other Business Units and corporate functions. Plus, it also requires managing external relationships including vendors and partners, while keeping abreast of the market landscape and development.
Responsibilities · Develop and implement the integrated consumer marketing and communication plans to build the brand and awareness of DDC as one of the best kids TV program in China
· Develop and implement the integrated consumer marketing and communication plans to support DDC's ad sales/sponsorship and key accounts/partnership
· Work closely with cross BU's to develop and implement synergy and franchises-support marketing programs
· Establish and sustain good working relationship with related press and media outlets
· Manage agencies to deliver quality work on time
· Manage consumer marketing budget
· Prepare presentations to the management team, other BU's, or other functional teams as required
· All other relevant marketing and communication works
Basic Qualifications · Minimum 5 years working experience, in marketing or agency account servicing related field
· TV or media experience is a must
· Extensive experience in dealing with marketing/ad agencies
· Demonstrate the ability to develop and implement marketing programs, as well as strong communication skills with cross functional teams and different stakeholders
· Strong planning and execution skills to drive results.
· Capability of multitasking and managing several projects concurrently with minimum supervision
· Communication skills: persuasive and convincing both in oral and written
· Problem solving skills: able to resolve issues independently and communicate solutions effectively
· Analytical skills: able to provide sound recommendations based on good understanding of different BUs' needs, China market landscape, trends and consumer insights
· Professionalism and integrity
· A good team player
· Perform well under pressure
· Fluent spoken and written English
· Excellent written Chinese
· Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
Preferred Qualifications Bachelor's degree, prefer in Business Administration, Marketing, Management or related field
For more information, please APPLY FOR THIS JOB in our official recruiting website.
公司介绍
华特迪士尼公司（纽约证券交易所上市名称：DIS）华特迪士尼公司及其子公司和联营机构, 是家庭娱乐和媒体业务的多元化国际企业之首，其五项主要业务包括媒体网络、主题乐园及度假区、影视娱乐、迪士尼消费品及迪士尼互动媒体集团。迪士尼公司是道琼斯工业平均指数30个组成公司之一，上一财政年度总的收入达三百四十亿美元。