北京招聘

Key Responsibilities

· Serve as a core member of Westwin’s Strategy & Marketing team, drive thought leadership for key initiatives critical to Westwin’s long-term growth.

· Bring together market trend, vertical insights, financial data, and analytics to develop data-driven strategies and Go-to-Market plans.

· Translate data and insights into actionable items that deliver business results.

· Participate in strategic initiatives and work independently to turn strategy into high-performing campaigns.

· Partner with internal (Sales, AM, Operation, R&D) and external (Ad Agency, Client, Reseller, Partner, Vendors) stakeholders to craft thoughtful, compelling proposals.

· Provide thought-leadership by ensuring our collateral is regularly updated to reflect the newest digital and cultural trends, social platforms, technologies and best practices.

· Write effective narratives and business communications (vision documents, proposals, GTM plans, etc.) to convey plans and proposals to broader teams.

· Propose creative new projects that attract prospects and convert leads, testing new approaches to capturing existing demand across channels.

· Conducts qualitative and quantitative analysis of communication programs, including social media, and create compelling reports.

· Participates as needs in corporate strategy discussions, marketing and business development as well as other activities necessary to further the success of company goals.

Qualifications

· Requires educational background with a minimum of a Bachelor's degree in marketing, communication or related field. Graduate degree preferred.

· 5+ years of working experience with at least 3 years focused in a consultative or strategic marketing role.

· Strong knowledge and understanding of current trends in digital marketing filed both locally and overseas.

· Excellent analytical and problem solving skills, proven ability to translate date a objectives into well-articulated, actionable ideas.

· Ability to communicate clearly and concisely and present orally or in writing in an articulate and confident manner.

· Experience with both China’s unique social media landscape (WeChat, Weibo, Baidu) as well as western performance/digital marketing and the paid media marketplace.

· Proven ability to think strategically and to develop and execute comprehensive programs.

· Quick study – able to pick up and apply new concepts in a hurry.

· Computer proficiency with ability to use Microsoft Office Products including PowerPoint, Excel and word. Familiarity with Internet research is required.

· Must be able to communicate in fluently in English and mandarin.

· Positive attitude, sense of humor and a zeal to win.

西窗科技有限公司是领先的跨境营销战略咨询公司 —— 深度定制跨境营销战略、统筹本土化营销渠道，实现品牌认知最优化及用户获取规模化。前身是微软在线（MSN中国）。自2005年起，微软在线累计为2000余家中国本土企业提供着海外在线推广服务，核心业务“必应出口通”帮助了包括阿里巴巴、京东、中国国际航空公司、携程在内的中国一流企业出海。2016年8月，为了更好地适应中国市场需求，公司内部达成管理层收购协议（MBO），由西窗科技收购原微软在线的主要业务和资产。

  “西窗”出自杜甫诗句“窗含西岭千秋雪，门泊东吴万里船”。 顾名思义，西窗的使命，是在帮助中国商户掌“万里船”之舵驶向世界的同时，将海外企业的“千秋雪”引入中国市场。专注跨境营销的西窗科技，在对跨境搜索营销业务进行优化的同时，还致力于为中国企业提供品牌国际化战略与数字营销服务，并为海外广告主拓展中国市场提供一站式全平台营销解决方案。

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