北京招聘

Department:

Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. As one of the leading luxury automotive manufacturers in the world and the only professional 4*4 manufactory, Jaguar Land Rover has established a great positive reputation in China. The China Marketing team plays an important role of understanding the Chinese Customer, raising the brand awareness for both Jaguar and Land Rover whilst providing better products and services to Chinese Customers. The Marketing Operations team is responsible for delivering the non-brand specific marketing objectives and activities. This includes, CRM, Experiential, Dealer, Launch, Sponsorship, Merchandising and Research. The CRM Manager will be responsible for the China NSC's Customer Relationship Management environment. This will include working with our partners and agencies in their provision of data, campaign and response management, analysis and reporting. The role will involve working closely with other members of the wider marketing team to deliver and deploy national and regional communication campaigns across both the Jaguar and Land Rover brands. The role will additionally interface to other NSC departments connected to CRM including (but not limited to) Marketing, Sales, After sales and IT.

The Role & Key Responsibilities:

·Own the strategic framework for CRM activity in the China NSC.

·Day-to-day management of the CRM data environment, including ongoing analysis and reporting.

·Work with agency partners to ensure optimal CRM service provision.

·Maintaining and building a knowledge and awareness of new CRM technologies and best practices.

·Comprehensively analyze and report purchase funnel metrics and prepare recommendations based on the analysis.

·Maintain and exercise an understanding of the impact and implications of data related decisions and actions on other areas within the CRM environment.

·Management of two direct reports.

Skills, experience and qualifications required:

·Bachelor degree essential.

·Experience with CRM related to premium brands or products with at least three years experience in a management position.

·Strong strategic planning, implementation and project management skill set.

·Self motivated, independent, able to take initiatives and drive change.

·Excellent oral and written communication skills for both Mandarin and English.

·Familiar with Microsoft office software.

Jaguar Land Rover China Company Profile
Jaguar Land Rover is the UK’s largest car manufacturer, and is built around two iconic premium automotive brands that are renowned for their stunning design, cutting-edge technology and breath-taking performance. To date, Jaguar Land Rover sells its products in 180 countries with 17 national sales companies worldwide.
Since entering China in 2010, Jaguar Land Rover has witnessed healthy and steady growth due to its ‘Customer First’ philosophy. Due to its world-class products, premium brand experience and professional service, Jaguar Land Rover has won wide recognition in the Chinese market.
In order to further its long-term commitment to China and better meet the demands of Chinese consumers, Jaguar Land Rover and Chery Automobile jointly established Chery Jaguar Land Rover in November 2012. The first model, a locally-produced Range Rover Evoque, went on sale in early 2015. This will be followed by the locally-produced Land Rover Discovery Sport, which will hit market in the fourth quarter.
With its complete product line-up in China, Jaguar Land Rover ensures that all new models are also available for Chinese customers as quickly as possible. The company also spares no effort in constructing new sales channels in China and looking at ways to optimise customer service.

更多热招职位，敬请关注捷豹路虎官方招聘网站：
www.jaguarlandrovercareer.cn