北京招聘

Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. As one of the leading luxury automotive manufacturers in the world and the only professional 4*4 manufactory, Jaguar Land Rover has established a great positive reputation in China. The China Marketing team plays an important role of understanding the Chinese Customer, raising the brand awareness for both Jaguar and Land Rover whilst providing better products and services to Chinese Customers. The Marketing Operations team includes, CRM, Experiential, Dealer, Launch, Sponsorship, Merchandising and Research. The CRM Data Analyst will work closely with the Senior CRM Manager to fulfill the NSC Data Vision of; A single View of the Customer and Vehicle, A trusted data set, and an empowered and data literate organization capable of data-insight-driven decision making role. The role is focused on deriving business benefit from responsible data management, ensuring that data is seen as a corporate asset. The CRM Data Analyst will be responsible for monitoring, managing and enhancing the China NSC's Customer data, to deliver improvements in business understanding, reporting and effectiveness. This will include working with our partners and agencies in their provision and maintenance of data.

？ The CRM Data Analyst provides expertise in the collection, management, integrity and distribution of customer data
？ Ownership of the NSC Data Management Plan (DMP)
？ Understand the business data requirements
？ Work with agency partners to ensure optimal CRM data integrity
？ Comprehensively analyzing and reporting data quality measures and recommending policies for improvement
？ Management of two direct reports
？ Awareness of, and compliance with, corporate and legal data policies, including business rules, data values, security and compliance
？ Work with the Senior CRM Manager to fulfill the NSC Data Vision of; A single View of the Customer and Vehicle, A trusted data set, an empowered and data literate organization capable of data-insight-driven decision making

？ Bachelor degree essential
？ An understanding of the basic principles of a Data Management Plan
？ Strong numerical, analytical and problem solving skill set
？ Ability to complete research quickly and effectively
？ Astute reasoning and processing skills to enable quick decision making
？ Ability to recognise the business/financial value of data
？ Strong MS Excel Knowledge
？ Self motivated, independent

Jaguar Land Rover China Company Profile
Jaguar Land Rover is the UK’s largest car manufacturer, and is built around two iconic premium automotive brands that are renowned for their stunning design, cutting-edge technology and breath-taking performance. To date, Jaguar Land Rover sells its products in 180 countries with 17 national sales companies worldwide.
Since entering China in 2010, Jaguar Land Rover has witnessed healthy and steady growth due to its ‘Customer First’ philosophy. Due to its world-class products, premium brand experience and professional service, Jaguar Land Rover has won wide recognition in the Chinese market.
In order to further its long-term commitment to China and better meet the demands of Chinese consumers, Jaguar Land Rover and Chery Automobile jointly established Chery Jaguar Land Rover in November 2012. The first model, a locally-produced Range Rover Evoque, went on sale in early 2015. This will be followed by the locally-produced Land Rover Discovery Sport, which will hit market in the fourth quarter.
With its complete product line-up in China, Jaguar Land Rover ensures that all new models are also available for Chinese customers as quickly as possible. The company also spares no effort in constructing new sales channels in China and looking at ways to optimise customer service.

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