北京招聘

About the Role

The Director of Digital E-commerce is an exciting role for anyone who is looking for a fast-growing start-up that is committed to a digital and sales-driven transformation to evolve its brand. You will be responsible for strategizing, planning, and managing and executing on the Mainland China digital marketing objectives. You will be accountable for the near and long-term traffic success of our digital channels, specifically as it relates to the ecommerce platforms. To start, you will be responsible for e-commerce platform sales, demand generation and digital marketing; building up the mini-program store and Tencent ecosystem; and developing the CRM digital strategy.

In conjunction with the growth of the company, we are committed to having SPACE serve as a platform for your personal and professional growth. You will find yourself with extraordinary opportunity to step up and play a leading role in the company’s future and to constantly learn about new parts of the business and industry. As such, we are looking for a dynamic team-player who is analytical, detail-oriented, entrepreneurial in spirit, and self-driven.

 

Major responsibilities include but not limited to the following:

1.     E-commerce

• Drive improvements of all eCommerce sales channels, including official sites, marketplaces and flash sale sites, to improve acquisition traffic, conversion rate and retention rate
• Develop initiatives for online sales expansion through new channel development
• Drive usage of optimization tactics such as: A/B Testing, personalization, dynamic content, etc.
• Lead execution teams across different platforms; include hiring and training for new personnel
• Work with retail and merchandising to identify and incorporate products onto e-commerce platform
• Work with Teaching department, Marketing department, and Agency team on paid campaigns

2.     Digital Marketing – Demand Generation

• Identify, interpret and capitalize on marketing trends, economic trends, buying habits and demographic characteristics of target customers
• Define and execute strategies for digital channels with ultimate goal of driving acquisition and traffic to website and stores
• Create and develop media value for ecommerce platforms
• Develop digital marketing campaigns and plans that support the business and brands
• Create Demand Generation strategies for guest acquisition, optimization and retention
• Forecast channel specific demand and own respective investment business casing
• Post-evaluates campaigns and competitors’ performance and collates research and results into regular quality reports

3.     CRM

• Work with Tech department to build the infrastructure needed to fully support CRM, personalization/targeting, social media and mobile push programs, A/B testing, deploying dynamic creative and facilitating triggered marketing
• Develop CRM and digital strategy, including segmentation and offer strategies to increase customer engagement and retention, lifetime value and experience through the fan journey
• Develop a KOC program

 

KPIs (not exhaustive):

revenue, traffic, conversion, average order value (AOV), margin, inventory levels, operational KPIs, marketing ROI, paid marketing campaigns, etc.

 

Qualifications:

·       10+ years of e-commerce experience with demonstrated proficiency in digital marketing, performance marketing, social marketing, and campaign planning

·       5+ years managing teams and/or significant complex, cross-functional projects

·       Demonstrated experience in launching brands from 0 to 1 on major digital platforms with a content driven ecommerce business concept 

·       Familiar with all major digital platforms in CN and globally, including Douyin, Xiaohongshu, T-mall, JD, Tencent, etc., (rules & regulations, pros and cons of each platform)

·       Experience with Salesforce Marketing Cloud preferred

·       Data-driven with experience in e-commerce platform analysis, with a passion for continuous testing and optimization.

·       Results-oriented with demonstrated delivery of sales targets, budget development and tracking, and demand forecasting

·       Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact

·       Ability to build strong internal relationships and build consensus on critical initiatives

·       Fluent in English and Chinese (native fluency required for Chinese)

·       Passionate about music, wellness, and fitness, and millennial lifestyle

 

Requirements:

·       Eager to share, collaborate, and learn from others

·       Self-aware, with a desire for constant self-improvement

·       Proven work ethic with utmost integrity

·       Thrives under pressure and craves challenges

·       Resilient and relentless drive towards excellence and success

·       Proactive and self-motivated

·       Team player excited to join the SPACE family!

Space Cycle 品牌故事
SPACE集团创始于2005年，***个品牌SPACE YOGA开创了台湾的瑜珈风潮；
2012年再创SPACE WELLNESS成为私人瑜珈与整合心灵疏导的翘楚。
2015年拓展旗下事业版图，成立以音乐为灵魂的新品牌 SPACE CYCLE，把全球运动趋势升级并引进台湾，完美的以结合音乐、时尚、运动、社群为概念的时尚运动空间。品牌精神为"Moved by Music"意指随音乐而动，也被音乐感动，透过Cycle/Barre/Yoga的多样性课程，让人们可以亲近运动，在这裡交朋友，透过实体及虚拟的平台分享音乐爱好，藉由亲身到馆内参加课程 (offline) 与社群网路上的分享 (online)，让「音乐」及「课程」充实人们的生活与交际。SPACE CYCLE强调音乐的力量，给予超越身体的感受，希望为大环境带来正面的影响力，期许在21世纪翻转华人对运动的概念，成为独领风潮的运动指标。
 
Space Cycle BeiJing
北京史贝斯健身管理有限公司是由前索尼音乐台北及北京的开创人Matthew Allison与业内音乐人和文化投资人一起带着几十年的音乐理想，十余年的瑜伽经营历程，打造的音乐引领运动的全新概念运动健身实体空间，力图为音乐开创一个别具一格的运动频道。在精益求精地做足运动空间的精致感和带入感，诠释功能性训练的运动新趋势的同时，将音乐从运动背景的从属地位,变为真正激励你，感动你和激发正能量的灵魂力量。
Space Cycle管理团队的每个人都已自己的方式诠释着“跨界”“专业”“创新”和“热爱”，从跨界的创始人，跨界的投资人，管理团队，到跨界的教练，带着不同行业的专业和视角，我们因不同而碰撞，因碰撞而创新；因热爱而专注，因专注而合力。
我们诚征热爱健康生活方式，热爱音乐，热爱运动和健身，敢于也乐于挑战传统和现状，想法冒泡同时又能专注执行，对自身的工作有执着的品质要求和责任感，坚持和专注的同仁们加入团队。
 
Space Cycle is founded by music industry guru, Matthew Allison, who founded Sony Music in Taiwan and China and led EMI Music Asia Pacific. Together with other veterans from music and fitness industry, he brings his love of music and over ten years’ experience running yoga and wellness business, aiming to revolute the way people listen to music, exercise, and most importantly, socialize in healthy way. In theatrical and immersive environment, we bring out the true value of music, let music motivate you, inspire you and touch your heart while exercising, let music be the soul of a journey way beyond a physical experience.
The core management team comes from very different industries with common love of fitness, healthy lifestyle and MUSIC, we bring in very different styles, personalities and professions into the team and the brand.
We are expanding into China. We want to invite and welcome you, who loves healthy lifestyle, fitness, and music, who wants to change the current and traditional fitness industry, who is inspirational while persistent and focus, to join our China team. We are aiming BIG.