北京招聘

Job Description：

1.     This person shall have a strong grasp of current marketing strategies, trends and tools, and be able to lead integrated digital marketing campaigns from concept to execution

2.     This person collaborates closely with the peer teams and segment-based marketing teams, to devise and support lead nurturing and marketing automation journeys

3.     He/she shall lead Digital Marketing IT Projects, by developing digital marketing platform within the context of China and South East Asia digital strategy

Requirements:

1.     At least 5 years working experience in marketing, with at least 2 years in digital marketing hands-on experiences

2.     Working knowledge of AD serving tools

3.     Solid knowledge of website analytics tools

4.     Working Knowledge of DMP/CDP is a big plus

5.     Measure and optimize digital activities to improve consumer experience and campaign performance through content management, quality control and new tools/applications in digital innovation, assess against goals (ROI & KPIs) ，conversion points and optimize user funnels

6.     Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

7.     Accountable for ROI of SMS retargeting, social media and/or display advertising campaigns

8.     Experience with A/B testing and multivariate experiments

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