北京招聘

1. Purpose of the Job 工作目的

The Marketing Manager of On-Trade Retail will be the brand owner for the restaurant business, responsible for full marketing funnel including brand communications development and execution, and will work with cross-functional teams to deliver business results.

2. Business Environment 业务环境

In China, we currently own and directly manage eight on-trade retail outlets under the brands of Goose Island, Boxing Cat, and Liquid Laundry. These eight locations were created to become the heart and soul of our brands and be a place where we can deliver unique experiences directly to our consumers.

3. Accountabilities 职责

• To drive brand equity growth and topline net revenue growth
• To develop and execute annual marketing plans

· To supervise and coordinate with 3rd-party agencies to facilitate the development and roll out of marketing plans

· To establish best-practice systems and processes to enable marketing excellence

Duties & Responsibilities:

• Brand Equity Management - Develop and execute marketing plans that consistently build the brand towards its vision
• Cross-Location Promotions Management - Develop and execute cross-location promotions
• Programming Management – Develop and execute routine in-store programming
• Innovation Management - Effectively and efficiently lead the launch of new products (both food and drinks items) and evaluate performance against measurable objectives
• Social Digital Platform Management – Build strong online presence and high ratings on Dianping and O2O delivery platforms (Eleme, Meituan, Sherpa’s)
• Events & Sponsorships – Proactively seek out and participate in local community events to promote the restaurants at music festivals, food festivals, beer festivals, and charity events
• IMC Development – Work closely with brand marketing team on IMC campaigns that deliver one unified message across different consumer touchpoints

• ·Restaurant Operations Understanding - Develops a relevant understanding of restaurant operations, procurement process, beer innovation process for seamless marketing execution

• Financial Management - Forecast, monitor and manage the marketing budget

4. Qualifications and Technical competencies required 岗位所需的资质和技术能力要求

Education

· Bachelor’s degree in Marketing or Hospitality

Experience

· 2-3 years working experience in F&B service industry

Competencies:

· Strong communications and interpersonal skills

· Strong presentation and project management skills

· Ability to perform under pressure and multitask in a fast-paced environment

· Proficient in Microsoft Excel / PowerPoint presentations

· Strong English and Chinese communication skills, written and verbal

Other Requirements:

· People person with a customer-first attitude

· Attention to detail

· Team player

· Self-driven and independent profile

Company Introduction
Budweiser APAC, part of AB InBev, is the largest and a fast growing beer company in Asia Pacific. The Company is one of the most profitable Asia-based beer companies in terms of Normalized EBITDA in 2018, with sales into 38 territories across the region, including its principal markets China, South Korea, India and Vietnam.
The Company brews, imports, markets, distributes and sells a portfolio of more than 50 beer brands in Asia Pacific. The Company believes brands are the foundation and cornerstone of building relationships with consumers and the key to long-term success. The Company seeks to maintain sustainable competitive advantages through its ability to meet evolving consumer desires and its leading brand positions, especially in the premium and super premium category, in all of its markets. Its portfolio includes international and local beer brands such as Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Leffe and Goose Island across markets; Harbin, Sedrin and Boxing Cat in China; and Cass and Hand & Malt in South Korea.