BOTTEGA VENETA PUBLIC RELATIONS & ADVERTISING EXEC
柏蒂温妮达(中国)贸易有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2019-11-19
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:大专
- 职位月薪:0.6-3万/月
- 职位类别:市场/营销/拓展专员
职位描述
Bottega Veneta has set a new standard for luxury since its birth in Vicenza in 1966. Inspired by Italian culture with a global outlook, the house is defined by a distinctly refined attitude. Bottega Veneta uses noble materials to create considered pieces that become part of their owner’s lives. The house embraces a core philosophy of style, innovation and luxury, applied to a full offer for women, men and home.
We are currently seeking a Public Relations & Advertising Executive who will report to the Senior Public Relations & Advertising Manager as part of our dynamic China team.
Your opportunity
You will focus on the *** media relationship & *** celebrities’ engagement and further understand the sample shooting arrangement’s strategy.
How you will contribute
- Key responsibility 1 – Media Relationship (including ePR, in charge of *** media titles)
- Build up a solid relations with the media and fashion stylists in China.
- Work closely with media to ensure all samples are utilized for photo shoots and relevant PR opportunities to achieve maximum editorial coverage.
- Work with DM magazine to achieve editorial coverage in brand’s related shopping malls.
- Assist PR & Advertising Manager in the preparation of fashion week, seat arrangement and media reception.
- Track on clippings to ensure sustainable growth.
- Key responsibility 2 – Press Kit, Press Conference & Event Coverage
- Assist the Senior PR & Advertising Executive in the preparation of event proposal, management and garnering of pre and post event coverage.
- Work with the Senior PR and Advertising Executive to organize and present new season's collection to the Chinese media.
- Receive and co-ordinate press materials from headquarters for press distribution within China.(Focus on women’s products and *** title media)
- Key responsibility 3 – Sample (Women’s) Monitor
- Assist the Senior PR & Advertising Manager in sample order with the knowledge of media’s preference of new season collection
- Monitor the process of sample receiving and sample tracking in China
- Monitor the sample status of regular media shooting
- Arrange overseas sample shooting with different regions and arrange sample delivery accordingly
- Key responsibility 4 - PR Report (take turns with another PR Executive)
- Consolidate and submit monthly editorial and clipping reports for management's approval.
- Prepare internal monthly reports for regular update, monthly editorial analysis for women’s category.
- Provide the bi-weekly data and editorial analysis of advertising titles to ensure the performance.
- Work with clipping house to upload monthly coverage to PR Portal system on weekly basis
- Key responsibility 5 – Event Support
- Work with team for event execution: media RSVP, on-site support, clipping tracking, and etc.
- Work with PR assistant to prepare the women’s samples for event usage.
- Key responsibility 6 - Internal Communication
- Assist the Senior PR & Advertising Executive in establishing and maintaining effective and smooth working relationships with other departments & stores.
Who you are
- Operational luxury/fashion retail knowledge (sales, customer care, and marketing standards)
- Collaborative team member
- Goal-oriented project management
- Close attention to detail, strong planning skills and an analytical approach
- Proficient in both written and oral English
- Be able to accept the necessary travel arrangements
Why work with us?
This is an exciting opportunity to contribute to the Bottega Veneta philosophy of exceptional quality and to become part of a highly disciplined sales team that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
职能类别:市场/营销/拓展专员
公司介绍
作为Kering集团旗下的一员,我们聚集了众多公平、诚信、乐观且富有创造力的员工。我们的目标,是吸引更多将上述品质视为最珍贵财富的优秀人才,并愿意持续努力,将品牌发展为真正的尊贵生活代表,从不妥协。在BOTTEGA VENETA,我们注重扶植创意,支持技能传授,致力于吸引、保留、发展职业人才。
联系方式
- 公司地址:天津
- 电话:18621101847