北京招聘

【岗位职责】

- Develop effective marketing and brand communication campaignes for TFS China

  在TFS中国区开展有效的市场营销和品牌传播活动

- Manage and suppervise the online and offline marketing program development and implementation for all legal entities of TFS in China.

  开发和实施TFS中国区相关事业体线上和线下营销活动。
- Manage, develop and supervise media planning while maintain normal operation for social media platform including official website, wechat, and digital application platform etc.

  管理、开发、监督TFS中国区媒体策略，负责运营官方网站、官方微信、数字应用平台等其它媒体平台。
- Develop and execute localized demand generation campaigns (acquisition, retention, sell) and integrated marketing programs targeting customers and prospects;

  针对保有客户和潜在客户进行活动策划(获取、保留、销售)和整合营销策划;
- Acquire and interpret market intelligence through market research. Provide independent objective recommendation on products, market messages, and competitive response based on fact-based research and case development;

  通过市场调研获取和解读市场情报。在基于事实的研究和案例开发的基础上，对产品、市场信息和竞争响应提供独立客观的建议;
- Drive key research, analyses, and reporting for marketing programs/promotions effect, brand and campaign performance; create and analyze metrics to assess marketing programeffectiveness;

  推动市场项目/促销效果、品牌和活动绩效等研究、分析和报告;创建和分析评估营销计划有效性的指标;
- Develop and manage all resources (including external agency relationships) required to perform marketing functions;

  开发和管理执行市场职能所需的所有资源(包括外部代理关系);
- Enchance and improve brand images and monitor / report social, economic, and political trends which may impact or affect it;

  建立和改善品牌形象，监测可能影响品牌形象任何因素;
- Manage and control marketing budgets and departmental operating budgets with a goal of maximizing departments’rate of return;

  管理和控制营销预算和部门项目预算，以实现***化利用率;
- Plan, develop and manage events and key public affairs, relations and communications efforts and processes;

  策划、管控重大公关活动事件、维持关系和沟通工作和流程;
- Plan, develop and manage showroom productions conforming to brand identity;

  规划、开发和管理符合品牌标识的线上设计展示;
- Manage internal and external resources associated with a marketing program or project;

  管理与运营与活动项目相关的内部和外部资源;
- High-quality creativity and visual effect, research and develop online advertising marterial for dealer show room;

  高品质创意和视觉效果呈现，为经销商展厅研发网络广告素材;
- Provide marketing support to sales team on all aspects of lead generation and opportunity development;

  为销售团队提供市场支持，包括潜在客户的产生和机会的开发等;
- Research competitor, market, industry, economy, and regulatory information and identify new threats, initiatives, and strategies; provide fact-based recommendations and report urgent findings without delay to management.

  研究竞争对手、市场、行业、经济和监管信息，识别新的威胁、计划和战略; 提供基于事实的建议，及时向管理层报告紧急发现。

【任职条件】

- University degree or above;
- Minimum 2-5 years’ experience in implementing and managing marketing and demand generation programs for international premium brands
- Excellent leadership, inter personal communication and social skills with charismatic personality and positive attitude;
- Highly developed sense of ethics and duty.
- Capable of fulfilling responsibility and achievement under pressure;
- Capable of working independently being self-motivated, persistent and focused on results;
- Fluent in English / Chinese speaking and writing;
- Experienced IT applications user.
- Experience in advertising agency and automobile industry is preferred

丰田金融服务（中国）有限公司于2019年6月成立，是丰田金融服务株式会社的全资子公司。与丰田汽车金融（中国）有限公司、丰田融资租赁有限公司一起共同秉承“把客户的利益及需求放在***位，精益求精完善业务，以诚相待服务客户，创造有更高附加价值的金融产品，推进金融行业发展，传递先进金融理念”。共同联手朝着形象整体化、运营一体化、服务数字化、效率更优化的方向推进丰田及雷克萨斯汽车金融服务的体验。作为专业的金融服务公司，致力于为丰田及雷克萨斯品牌汽车的承销商、经销商和客户，提供高质量的整合金融服务，旨在为客户打造愉悦便捷的用户新体验。