北京招聘

PURPOSE 

§  To provide leadership for the store, setting an excellent standard for the store and inspiring the team to achieve it. 

§  To own the employee experience, driving employee satisfaction and elevating team behaviours. 

§  To own the customer experience, driving customer satisfaction and increasing brand loyalty.

§  To drive performance and growth, through excellent operational and commercial execution.

KEY RESPONSIBILITIES 

§  Establish a constant focus on Brand, continually driving engagement, knowledge and passion for the Brand across the store team §  Be on the shop floor 

§  Be a presence leading on the shop floor, acting as a brand ambassador and role modelling Burberry behaviours 

§  Monitor, coach and provide feedback to the store team to deliver excellent customer experience 

§  Maintain a luxury environment, ensuring excellent execution and maintenance of Visual Merchandising guidelines across the store §  Drive the use of digital assets to enhance the customer experience 

§  Retain and develop talent 

§  Lead, inspire and manage a high performing, positive store team 

§  Continually elevate the capability of the store team through recruitment, staff development, mobility and effective succession planning 

§  Establish a learning culture and maintain a strong connection of the store team to the Brand 

§  Advocate product 

§  Have excellent product knowledge and drive the same standard across the store team  

§  Maintain a strong understanding of product sales performance and optimise sales of the available inventory

§  Nurture customer relationships 

§  Establish and embed customer focused behaviours across the store team 

§  Build and cultivate long term customer relationships and lead the team to do the same

§  Drive store performance and productivity

§  Build and maintain familiarity with the local external environment; customers, competitors and talent 

§  Maintain a commercial mindset and continually identify and convert opportunities to drive store performance

§  Drive operational excellence across all areas of the store

§  Ensure compliance with all corporate standards, policies and initiatives 

§  Health and Safety

§  Ensure your store has a written plan in place that details the actions to be taken in the event of an emergency evacuation. This plan must be practiced at least annually, involving all employees, and recorded on Rivo as having been completed

MEASURES OF SUCCESS 

§  Performance against the Burberry Store Management behaviours 

§  Sales & Conversion 

§  Burberry Experience & Data Capture scores 

§  Shrinkage

SKILLS, KNOWLEDGE & EXPERIENCE REQUIRED 

Demonstrated alignment with the Burberry Store Management behaviours:   

§  Service Focused 

§  Leading to Inspire 

§  Commercially Aware 

§  Developing Talent §  Driving Excellence 

§  A passion for and interest in fashion, and a luxury ethos 

§  A digital awareness and interest, with an ability to comfortably navigate social media and e-commerce sites 

§  Awareness of local employment and retail legislation 

§  Flexible to work as required to meet store needs 

§  Experience in a luxury brand or in a luxury service and selling environment 

§  Retail Management experience appropriate to the role, to be assessed based on the size and complexity of previous roles. Metrics will include sales turnover and volume and the number and types of roles previously managed             

Burberry is an iconic British brand synonymous with innovation and craftsmanship. Based in London under the direction of CCO Christopher Bailey, the brand has a global reputation for pioneering design and fabrics.　Established in 1856 by British inventor Thomas Burberry, the brand has a history of innovation and discovery. Burberry has become defined by its authentic outerwear heritage and the iconic trench coat.Today, the brand operates over 450 stores, employs nearly 10,000 staff in 31 countries worldwide with 92 different nationalities. Burberry is a FTSE 100 company with annual sales of over £1.5billion.　 The business is driven by design, marketing and retail-led strategies with a digital focus and a global reach. With a very clear vision and a distinctive set of values, Burberry consistently stays ahead of trends. By exploring unique brand innovations such as Burberry Acoustic, Art of the Trench and fully immersive runway shows, Burberry continues to connect heritage with cutting-edge technology and digital media. Burberry currently has over 14 million followers on Facebook, over 1.3 million followers on Twitter and has had more than 17 million video views on the Burberry YouTube channel.

Burberry是以创新和工艺为代名词的英国标志性品牌。总部位于伦敦，品牌因为其开拓性的设计和面料享誉全球。品牌由英国创始人Thomas Burberry在1856年成立，拥有一段充满创新和发现的历史。Burberry已经被定义为真正的外衣传承和标志性的风衣。如今，品牌已经经营了超过450家店铺，在全球31个国家92个地区拥有将近10,000名员工。Burberry是FTSE100 中的一员，年销售额超过15亿英镑。公司业务是通过数码科技和全球影响力由设计、市场营销和零售战略共同引导的。在一个非常清晰的愿景和独特价值的确立下，Burberry始终保持领先趋势的地位。通过探索独特的品牌创新如Burberry音乐，“风衣的艺术”网站和完全身临其境的时装秀，Burberry继续连接着传统与前沿技术和数字媒体。Burberry 目前在Facebook已经拥有超过140万的追随者，在Twitter拥有超过130万的追随者，在Burberry YouTube 频道中已经有超过1700万次的视频点击率。