Associate Director, CIB & CB Marketing, China
渣打银行(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:银行
职位信息
- 发布日期:2019-11-23
- 工作地点:上海-浦东新区
- 招聘人数:若干人
- 工作经验:无工作经验
- 学历要求:招若干人
- 语言要求:不限
- 职位类别:其他
职位描述
The Role Responsibilities
Business
- Sound knowledge of the China market and a good understanding of the opportunities opening up for corporate clients under the Belt & Road and Greater Bay Area initiatives
- Excellent communication skills in both Chinese and English writing
- Familiar with the digital marketing landscape in China (ie. WeChat)
- Work with key business stakeholders from CIB & CB to strategies, develop and execute marketing initiatives that helps to stand out the Bank’s position in the marketplace and drive marketing activities accordingly to fulfil business needs
- Becoming a value-adding partner to business by providing guidance to business in terms of implementing and executing marketing plan.
- Event execution: organising seminars, conferences, client hospitality events approved in the marketing plan to the highest levels of professionalism, consistent with the differentiated experience per client segment on time and budget
- Work with external marketing agencies to deliver marketing programmes in creative ways and also ensure it aligns with the brand promise.
- Branding: advising and safeguarding the branding and educate business stakeholders to follow branding guidelines
- Manage the marketing finance reporting, procurement arrangement, liaison for operational matters, etc.
Key Stakeholders
- CIB & CB Segments and all Products especially FM, TB, CF for Marketing initiatives coordination
- CEO offices for marketing initiatives coordination
- Group B&M for alignment of global strategy
- CA for media related event management, media interview with CIB & CB management to build brand and profile and proactive management of potential negative media story
- SCM for procurement advice on vendor engagement & employment of service
- Finance for bill payment and cost centre transactions
- Legal and Compliance for expert advice on marketing initiatives and clearance of marketing materials
- External Partners – Event Agency / Production house / Media Agency for expert advice on development of event/ client engagement strategy and creative execution
- External Partners – Strategic Alliance for development & execution of joint marketing initiatives for mutual benefits
Other Responsibilities
- Embed Here for good and Group’s brand and values in day to day work
- Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Our Ideal Candidate
- Languages; English & Mandarin – fluent
- Strong writing and communication skills in Chinese and Mandarin
- Bachelor’s degree in marketing, communications or business
- At least 8-10 years’ experience in B2B marketing, preferably in the financial services industry with a track record of implementing successful marketing initiatives
- Knowledge of practices proven effective/impactful in reaching clients
- Strong organisational and project management skills
- Proven measurement and analytic capability, especially in relation to ROI
- Ability to work with and facilitate teams, manage multiple projects and meet strict deadlines
- Comfortable in interfacing with external clients
- Superior influencing and negotiation skills
- Superior stakeholder management
- Experience managing intranet systems
- Ability to work autonomously or as part of a team
- Excellent written and verbal communication skills
- High level of accuracy and attention to detail
- Strong experience with Microsoft Office suite
- Must be willing to travel
职能类别:其他
公司介绍
渣打是一家领先的国际银行集团,业务网络遍及全球59个最有活力的市场,为来自142个市场的客户提供服务。渣打网络与“一带一路”沿线市场的重合度超过75%。渣打的使命是利用独特的多样性促进商业繁荣和增进人类福祉。渣打的文化传承和企业价值都在品牌承诺-- “一心做好,始终如一(here for good)”中得到充分体现。
渣打集团有限公司在伦敦及香港的交易所上市。
作为扎根中国历史最悠久的国际性银行之一,渣打从1858年在上海设立***分行开始,在华业务从未间断。2007年4月,渣打银行(中国)有限公司成为第一批本地法人化的国际银行。目前,渣打中国的营业网点已覆盖近30个沿海和内陆城市,充分显示了渣打对中国市场的长远承诺。
2021年,渣打银行赢得来自政府、行业机构和媒体颁发的诸多奖项和荣誉,包括: “一带一路”绿色投资原则能力建设领袖奖、广东省金融创新奖三等奖、债券通优秀做市商、CIPS跨境支付结算卓越参与者、《澎湃》年度外资银行、《华尔街见闻》年度卓越外资银行、《彭博商业周刊》年度银行卓越大奖、《21世纪经济报道》卓越大湾区银行、《金融界》杰出风险控制管理奖、《经济观察报》年度卓越零售银行、《界面》年度臻善企业、财富管理获《证券时报》ESG实践天玑奖、《贸易金融》***供应链金融银行、《亚洲银行家》中国***顾客忠诚度项目/应用奖、The Assets***交易银行、***流动资金管理银行、“国际金融论坛”全球绿色金融创新奖、“中国企业社会责任国际论坛”金蜜蜂企业、智联招聘中国年度优选雇主等。
联系方式
- Email:tasfgto.chinahr@sc.com
- 公司地址:上海市浦东新区世纪大道201号渣打银行大厦18楼 (邮编:200120)